| 摘要: |
| 开发游艇旅游有助于推动海上旅游及海洋经济发展，但目前国内还没有形成独立的概念理论体系。文章全面总结和探讨游艇旅游概念的内涵、特征及其中外差异性，对比研究与之相关的海上旅游、游船旅游、邮轮旅游等概念，在此基础上分析我国游艇旅游开发的原则与存在的误区；最后以利益相关者理论为基础，从政府部门、行业协会、旅游企业和旅游者4大核心利益相关主体角度，提出我国游艇旅游开发策略，以期为游艇旅游发展提供参考。 |
| 关键词: 游艇旅游 旅游产业 海上旅游 |
| DOI： |
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| 基金项目:中国博士后科学基金资助项目(2016M601292);中央高校基本科研业务费专项(3132016098);大连海事大学“十三五”重点科研项目创新团队项目(3132016365). |
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| The Conception and Developing Strategies of Yacht TourismY |
| YAO Yunhao,LUAN Weixin |
| College of Public Administration & Humanities，Dalian Maritime University;College of Transportation & Management，Dalian Maritime University |
| Abstract: |
| Development of yacht tourism is helpful to impel the development of marine tourism and economy，but there is no independent theoretical system about it in China.Based on the analysis of connotations and characteristics of yacht tourism of domestic and abroad，and distinguish related concepts as maritime tourism，recreational boating and cruise tourism，development principles and existing misunderstandings of yacht tourism were put forward.Development strategies of yacht tourism were put forward from four core stakeholders，which included government departments，industry association，tourism enterprises and tourists，based on stakeholder theory，so as to provide practical references for developing yacht tourism in China. |
| Key words: Yacht tourism,Tourism industry,Marina tourism |
