| 摘要: |
| 近年来，旅游产业在国民经济中的地位越来越重要，学术界对旅游产业的研究也越来越多，海洋文化旅游是最近10年才受到学者们的关注，并且在近几年内发展迅速，其中研究文化要素在海洋文化旅游中的价值尤其重要。但从总体上看，目前我国的海洋文化旅游的发展水平尚处于起步阶段，在国际范围内与旅游业发达的国家和地区还相去甚远。文章通过资料收集整理与分析，结合现阶段国家发展海洋强国的战略，以及国家构建长三角、环渤海等五大海洋文化圈的纲要文件，以海洋文化旅游的相关概念和理论为依据，对我国的长三角、珠三角、环渤海、海峡西岸、海南岛—北部湾五大海洋文化圈的旅游资源的总体状况进行简单分析和评价，由此提出海洋文化圈的旅游开发策略。 |
| 关键词: 海洋文化圈 海洋旅游 海洋文化 文化旅游 开发策略 |
| DOI： |
|
| 基金项目:国家社会科学基金项目:海洋文化旅游本土化模式的动力机制研究(125BJY125). |
|
| The Developing Strategy of Marine Culture Circle Tourism |
| ZHENG Yuxiang,WANG Lian |
| Shanghai Maritime University，School of Economic Management |
| Abstract: |
| According to relevant statistics of State Statistics Bureau and National Tourism Administration,in recent years,tourism industrys comprehensive contribution rate to GDP has exceeded 10%,tourism industry has become more and more important in the national economy.Academic research of the tourism industry is also increasing,marine cultural tourism has become a hot concern focus in the last decade.It’s of great significance to research the value of culture factor in marine cultural tourism.In general,the current developing level of China’s marine cultural tourism is still in a fledging period,there is a certain distance to the area and countries whose tourism industry is highly developed.The paper had collected data on the internet,according to the developing strategy of China,and combined with the country strategy to build Yangtze River Delta,Bohai Bay Area and other five marine cultural circles.Exploitation strategy of marine cultural circle was put forward through analyzing the total tourism resource situation in the 5 marine cultural circles including Yangtze River,Pearl River Delta,the Bohai Bay Area,the west coast of Taiwan Straits,the Hainan Island-North Bay Circle. |
| Key words: Marine culture circle,Marine Tourism,Marine Culture,Cultural tourism,Developing strategy |
