| 摘要: |
| 文章采用SWOT-AHP 分析法对舟山海岛休闲业的优势、劣势、机遇和挑战4方面设定指标14项，并进行研究分析，结果表明：舟山海岛休闲产业有良好的区位、资源和政策优势，舟山海岛休闲产业面临的形势，依次为：机遇、优势、劣势、威胁，产业优势和机遇处于利好位置，但同时面临着一系列如缺乏统一规划、产品特色不突出、缺乏完善的管理体制机制、竞争中同质化情况明显等问题。针对此现状及问题提出科学规划可持续发展、完善管理体制机制、强化市场宣传，提升知名度、倡导生态旅游，提升环保意识、加强产品创新及人才培养等建议，以促进舟山海岛休闲业的稳步发展，给舟山及我国海岛休闲业的发展提供一些参考，以实现我国海岛休闲产业的品质化与多元化，促进海岛休闲产业的蓬勃发展。 |
| 关键词: 舟山 海岛 休闲产业 SWOT-AHP分析法 可持续性 产业发展 |
| DOI： |
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| 基金项目: |
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| The Developing Strategy of Island Leisure Industry Based on SWOT-AHP Method:Taking Zhoushan as an example |
| WU Jingci,ZHAO Sheng |
| Zhejiang Ocean University;National Engineering Research Center for Marine Aquaculture |
| Abstract: |
| This paper adopted SWOT-AHP analysis method from 4 aspects of advantages and disadvantages,opportunities and challenges to Zhoushan Island Leisure Industry,and 14 indicators were set.The results showed that the Zhoushan Island leisure industry has a good location,resources and policy advantages,Zhoushan Island leisure industry faces opportunities＞advantages＞disadvantages＞threats of industry.The advantages and opportunities in a good position,but also faces a series problems,such as the lack of unified planning,product characteristics are not prominent,the lack of perfect management mechanism,competition homogenization obvious,etc..In order to promote the steady development of Zhoushan Island leisure industry,some suggestions were put forward in view of the current situation and problems.It would provide some references for the development of Island Leisure in Zhoushan and China,so as to achieve the quality and diversification of China’s Island Leisure Industry and promote the vigorous development of the island leisure industry. |
| Key words: Zhoushan,Island,Leisure industry,SWOT-AHP analysis,Sustainability,Industrial Development |
