Analysis on the factors effecting tourists' perceptual image in calligraphic landscape scenic-A case study in Diecaishan, Guilin
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摘要: 选取摩崖石刻等书法景观集中的桂林叠彩山景区作为案例地，通过因子分析方法将游客对书法景观感知进行萃取并通过游客的人口统计学特征以及游客对书法景观感知意象因子的差异性研究发现: 游客性别对“实践与趣味”因子的感知有明显差异，女性更容易在游程中受到环境感染，对活动趣味上的感知高于男性；受教育水平对“联想与增智”因子的感知有显著性影响，文化程度高的游客对书法景观的欣赏会有更深层次的感悟。通过单因素方差分析，比较不同动机类别的旅游者对叠彩山书法景观的感知差异，不同动机类别的旅游者在“实践与趣味”、“地物标志”因子上差异显著。Abstract: Diecaishan, a scenic concentrated with inscriptions on precipices in Guilin, is chosen as the example in this case study. The tourist’s perception to calligraphic landscape is extracted through influence factor analysis and the differences in perceptual image are researched in light of demographics of the tourists. It is found that the tourist gender has obvious difference in perception to factor “practice and interest”, female is more liable to be infected environment and has stronger perception to practicing interest than male; the perception to factor “association and brain development” is remarkably effected by the educational level received, Good-educated tourist has higher perception to the calligraphic landscape appreciation. Perception differences of different-motivated tourists to calligraphic landscape in Diecaishan are contrasted by means of one-way analysis of variance. It is proved that there are obvious differences in perception to factor “practice and interest” and factor “geographic mark” in different-motivated tourists.
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Key words:
- calligraphic landscape /
- perceptual image /
- effect factor
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