独立书店消费者的休闲涉入和地方依恋研究

doi:10.3969/j.issn.1004-9479.2021.02.2019527

摘要/Abstract

摘要：

以广州1200bookshop为例，采用涉入量表和地方依恋量表，运用结构方程模型和文本分析探讨独立书店文化消费者的休闲涉入和地方依恋的关系。研究表明：（1）休闲涉入只有中心性对地方依恋的每个维度均有显著的正向关系，且对地方依赖的影响大于地方认同；（2）吸引力对地方依赖有显著正向影响，而自我表现对地方认同有显著的正向影响；（3）地方依赖对地方认同有显著的正向影响；（4）文化消费者对1200bookshop的地方依恋特征主要是功能性依赖和精神性认同。研究将“休闲涉入-地方依恋”模型迁移到城市日常休闲活动空间，验证并修正了该模型，拓展了该模型的适用范围，同时也为独立书店的经营和发展模式提供实践支持。

关键词: 独立书店, 休闲涉入, 地方依恋, 地方依赖

Abstract:

Taking Guangzhou 1200 Bookshop as an example,This paper adopts Enduring Involvement scale and Place Attachment scale to explore the relationship between leisure involvement and place attachment of cultural consumers in independent bookstores by using structural equation model and text analysis.The research shows that :(1) only the centrality dimension of leisure involvement has a significant positive relationship with each dimension of place attachment, and has a greater impact on place dependence than on place identity; (2) the attractiveness dimension of leisure involvement has a significant positive impact on place dependence, while the dimension of self-expression has a significant positive impact on place identity; (3) local dependence has a significant positive impact on place identity; (4) the place attachment characteristics of cultural consumers to 1200bookshop were mainly functional dependence and spiritual identity.This study verified and modified the model of "leisure involvement - place attachment", which was transferred to urban daily leisure activity space,expanded the scope of the model, and provided practical support for the operation and development model of independent bookstores.

Key words: leisure involvement, place attachment, independent bookstores, 1200bookshop

陈婉茹, 李爽, 伍艳慈. 独立书店消费者的休闲涉入和地方依恋研究[J]. 世界地理研究, 2021, 30(2): 422-432.

Wanru CHEN, Shuang LI, Yanci WU. Study on cultural customers' leisure involvement and place attachment of independent bookstores: A case study of Guangzhou 1200bookshop[J]. World Regional Studies, 2021, 30(2): 422-432.

图/表 8

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变量	操作定义	量表来源	题项
吸引力	感知休闲活动的重要性及参与其中可能获得愉悦的程度	McIntyre & Pigram，1992^[26]	5
自我表现	指个人通过参加某种休闲活动不断认识自我，强化个人形象的过程		4
中心性	指休闲活动对个人生活的影响以及其在社交生活的相关程度		4
地方依恋	一种精神性依赖，是对某个地方作为社会角色自我感知的一部分的认知	邹统钎，2011^[14]	4
地方依赖	一种功能性依赖，体现地方资源及其提供的设施对拟开展活动的重要性	邹统钎，2011^[14]	6

变量	操作定义	量表来源	题项
吸引力	感知休闲活动的重要性及参与其中可能获得愉悦的程度	McIntyre & Pigram，1992^[26]	5
自我表现	指个人通过参加某种休闲活动不断认识自我，强化个人形象的过程		4
中心性	指休闲活动对个人生活的影响以及其在社交生活的相关程度		4
地方依恋	一种精神性依赖，是对某个地方作为社会角色自我感知的一部分的认知	邹统钎，2011^[14]	4
地方依赖	一种功能性依赖，体现地方资源及其提供的设施对拟开展活动的重要性	邹统钎，2011^[14]	6

潜变量	观测变量	因子载荷量	信度系数	测量误差	C.R.	AVE
吸引力	A1在1200书店休闲，我感觉很快乐	0.654	0.428	0.572	0.838	0.510
	A2我很享受在1200书店的休闲时光	0.696	0.484	0.516
	A3我对在1200书店休闲很感兴趣	0.813	0.661	0.339
	A4在1200书店休闲对我很重要	0.693	0.480	0.520
	A5相比其他休闲活动，我更喜欢在1200书店休闲	0.706	0.498	0.502
自我表现	S1在1200书店休闲让我深刻认识自我	0.787	0.619	0.381	0.783	0.546
	S2在1200书店休闲时，我可以做自己	0.704	0.496	0.504
	S3在1200书店休闲时，可以透露出我的很多方面	0.723	0.523	0.477
中心性	C1我的大部分休闲生活都是围绕1200书店休闲展开的	0.879	0.773	0.227	0.779	0.548
	C2 1200书店在我的休闲生活中占有中心地位	0.736	0.542	0.458
	C3我的大多数朋友是通过1200书店认识的	0.574	0.329	0.671
地方认同	PI11200书店对我来说意味着很多	0.765	0.585	0.415	0.777	0.545
	PI2我对1200书店的依恋感很强	0.867	0.752	0.248
	PI4 1200书店对我来说很特别	0.546	0.298	0.702
地方依赖	PD1没有其他休闲场所比得上1200书店	0.769	0.591	0.409	0.864	0.563
	PD2我去1200书店比去其他地方时得到更多的满意度	0.820	0.672	0.328
	PD3在1200书店休闲比在其他地方休闲更重要	0.862	0.743	0.257
	PD4我在其他地方不会做类似在1200书店里做的事情	0.584	0.341	0.659
	PD5 1200书店是我做喜欢的事情的最好地方	0.685	0.469	0.531

潜变量	观测变量	因子载荷量	信度系数	测量误差	C.R.	AVE
吸引力	A1在1200书店休闲，我感觉很快乐	0.654	0.428	0.572	0.838	0.510
	A2我很享受在1200书店的休闲时光	0.696	0.484	0.516
	A3我对在1200书店休闲很感兴趣	0.813	0.661	0.339
	A4在1200书店休闲对我很重要	0.693	0.480	0.520
	A5相比其他休闲活动，我更喜欢在1200书店休闲	0.706	0.498	0.502
自我表现	S1在1200书店休闲让我深刻认识自我	0.787	0.619	0.381	0.783	0.546
	S2在1200书店休闲时，我可以做自己	0.704	0.496	0.504
	S3在1200书店休闲时，可以透露出我的很多方面	0.723	0.523	0.477
中心性	C1我的大部分休闲生活都是围绕1200书店休闲展开的	0.879	0.773	0.227	0.779	0.548
	C2 1200书店在我的休闲生活中占有中心地位	0.736	0.542	0.458
	C3我的大多数朋友是通过1200书店认识的	0.574	0.329	0.671
地方认同	PI11200书店对我来说意味着很多	0.765	0.585	0.415	0.777	0.545
	PI2我对1200书店的依恋感很强	0.867	0.752	0.248
	PI4 1200书店对我来说很特别	0.546	0.298	0.702
地方依赖	PD1没有其他休闲场所比得上1200书店	0.769	0.591	0.409	0.864	0.563
	PD2我去1200书店比去其他地方时得到更多的满意度	0.820	0.672	0.328
	PD3在1200书店休闲比在其他地方休闲更重要	0.862	0.743	0.257
	PD4我在其他地方不会做类似在1200书店里做的事情	0.584	0.341	0.659
	PD5 1200书店是我做喜欢的事情的最好地方	0.685	0.469	0.531

潜变量	吸引力	自我表现	中心性	地方依赖	地方认同
吸引力	0.714
自我表现	0.518^**	0.739
中心性	0.171^**	0.300^**	0.740
地方依赖	0.380^**	0.393^**	0.536^**	0.738
地方认同	0.467^**	0.487^**	0.528^**	0.646^**	0.750