排序方式： 共有3条查询结果，搜索用时 468 毫秒
1
1.
In a competitive business environment, retailers brand themselves using unique location strategies. New retailers, especially, use their location strategy to construct a different brand concept from that of the first mover. Therefore, retail chains in the same industry show different location patterns. This article aims to investigate how a new retailer uses its location strategy to differentiate itself from the first mover by comparing the location patterns of two coffee chains. The location patterns of Starbucks Coffee (a “first mover” that employs a premium brand concept) and Ediya Coffee (a “new retail chain” that promotes an economical brand concept) are analyzed for the study. We use a Bayesian spatial model to explore the two retailers' location patterns in Seoul, Korea. Considerable differences are found in the spatial distribution patterns of the two coffee franchises. Starbucks has formed store groupings in prime areas such as the city center based on its cluster location strategy, reflecting its premium brand concept. Conversely, many Ediya Coffee shops have been located in less desirable areas such as fringe areas with low land prices, reflecting their economical brand concept and differentiating the company from Starbucks. These findings lead to a useful marketing implication for a retail startup formulating its location strategy for differentiation. Furthermore, this study's company-level analysis of retail location patterns provides a better understanding of complex retail geography. 相似文献
2.
Uncoupled analysis of stabilizing piles in weathered slopes 总被引：15，自引：0，他引：15
This paper describes a simplified numerical approach for analyzing the slope/pile system subjected to lateral soil movements. The lateral one-row pile response above and below the critical surface is computed by using load transfer approach. The response of groups was analyzed by developing interaction factors obtained from a three-dimensional nonlinear finite element study. An uncoupled analysis was performed for stabilizing piles in slope in which the pile response and slope stability are considered separately. The non-linear characteristics of the soil–pile interaction in the stabilizing piles are modeled by hyperbolic load transfer curves. The Bishop's simplified method of slope stability analysis is extended to incorporate the soil-pile interaction and evaluate the safety factor of the reinforced slope. Numerical study is performed to illustrate the major influencing parameters on the pile-slope stability problem. Through comparative studies, it has been found that the factor of safety in slope is much more conservative for an uncoupled analysis than for a coupled analysis based on three-dimensional finite element analysis. 相似文献
3.
Journal of Geographical Systems - Human mobility is poorly captured by existing methods which employ simple measures to quantify human mobility patterns. This paper develops spatial graph-based... 相似文献
1