Contesting culture: a case study of commodification in Cuban music |
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| Authors: | John Finn |
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| Institution: | (1) School of Geographical Sciences, Arizona State University, 600 E. Orange Street, SCOB Building, Room 330, Tempe, AZ 85287-0104, USA |
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| Abstract: | After more than three decades of isolation from the West and a paralyzing economic crisis in the early 1990s, Cuba is increasingly
globally active in both cultural and economic realms. In this paper I use Bourdieu’s (The fields of cultural production, 1993)
fields of cultural production as a general frame through with to inspect the commercialization of Cuban music. Through a case
study with Juan de Marcos Gonzalez, the creator of the Buena Vista Social Club, I explore the dialectical relationship of
music as an expression of cultural and a cultural asset, and at the same time a commodity for the international market. I
show that de Marcos uses his position between the international music industry and the local music scene in order to preserve
cultural authenticity and survive economically. In doing so he challenges the all-to-typical place of the artist in the contested
space of cultural production between the West and the Third World.
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| Keywords: | Commodification Cuba Cultural industry Globalization Music Music geography |
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