| Abstract: | Since the colonisation of Aotearoa / New Zealand by Pakeha, Maori have been stereotypically imagined as the Black Other. One of the principal mechanisms for the continued perpetuation of this racialised discourse is the representation of ‘race’ through stereotypes in the media. ‘New’ cultural geography provides a theoretical foundation to interrogate stereotypical (re)formations of Maori identity. I conclude that the use of the stereotype in the (re)formation of Maori identity further demarcates and constrains Maori within the perennial position of the Black Other. Only through a retheorisation of difference (which moves beyond the construction of the Maori ‘race’ through stereotypes), can the impact of racialisation be effectively resisted. |
