| 自驾车游客市场特征分析——以浙江省为例 |
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| 引用本文： | 李刚,桑广书.自驾车游客市场特征分析——以浙江省为例[J].云南地理环境研究,2007,19(4):53-57. |
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| 作者姓名： | 李刚 桑广书 |
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| 作者单位： | 浙江师范大学,旅游与资源管理学院,浙江,金华,321004 |
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| 基金项目： | 浙江省教育厅科研基金项目[20040818]资助.致谢：浙江师范大学旅游与资源管理学院的陈西苑等同学在问卷调查中做了许多工作,在此深表谢忱! |
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| 摘 要： | 基于对自驾车游客的实地问卷调查资料，得出了浙江省自驾车游客的客源地构成；分析了自驾车游客的年龄、职业、收入等结构特征及其出游时间、旅游偏好、消费水平等行为特征；揭示了制约自驾车游客出游的主要因素；最后，总结了自驾车游客的旅游体验与评价，以期为相关旅游企业及旅游管理部门的决策提供参考依据。
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| 关 键 词： | 自驾车游客 市场特征 浙江省 |
| 文章编号： | 1001-7852（2007）04-0053-05 |
| 修稿时间： | 2006-11-282007-03-05 |
ANALYSIS ON THE MARKET CHARACTERISTICS OF SELF-DRIVE TOURISTS -A CASE STUDY OF ZHEJIANG PROVINCE |
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| LI Gang,SANG Guang-shu.ANALYSIS ON THE MARKET CHARACTERISTICS OF SELF-DRIVE TOURISTS -A CASE STUDY OF ZHEJIANG PROVINCE[J].Yunnan Geographic Environment Research,2007,19(4):53-57. |
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| Authors: | LI Gang SANG Guang-shu |
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| Institution: | LI Gang, SANG Guang-shu (College of Tourism ＆ Resources Management, Zhejiang Normal University, Jinghua 321004,Zhejiang, China) |
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| Abstract: | Based on the sampling survey of the self-drive tourists in Zhejiang Province, the paper firstly discussed the main living cities and provinces of self-drive tourists, and demonstrated the structure and behaviour characteristics of self-drive tourists such as age, profession, income, the time of journey, tourism favour and expenditure level; then the author revealed the most important factors that restricted the travel of self-drive tourists. In the end, the touring experiences and evaluation of self-drive tourists were summarized, in the hope of offering tourism industry and administration concerned some references for their decision-making. |
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| Keywords: | self-drive tourists market characteristics Zhejiang Province |
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