| 北京市高端旅游发展探析 |
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| 引用本文： | 李佳,蔡红.北京市高端旅游发展探析[J].地域研究与开发,2011,30(3):84-88. |
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| 作者姓名： | 李佳 蔡红 |
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| 作者单位： | 首都经济贸易大学工商管理学院,北京,100070 |
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| 基金项目： | 北京市旅游局委托调研项目 |
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| 摘 要： | 近年来,随着国内旅游消费升级和旅游产业转型加快,高端旅游市场培育和高端旅游产品开发日益成为旅游可持续发展的重点内容。高端旅游产品具有高品质、个性化、高附加值、高生态质量的特点。在界定高端旅游产品概念和主要特征的基础上,全面盘点了北京高端旅游产品开发利用的现状。总的来看,北京市以开发高端会类旅游市场为突破口,注重创新高端旅游营销方式和优化环境,高端旅游发展迅速。但北京高端旅游产品体系不健全,高端旅游市场、产业和区域合作有待进一步拓展,高端旅游政策环境有待进一步改善。针对上述问题,提出了相关对策建议,以期为高端旅游管理和研究提供参考,为高端旅游企业发展提供借鉴。
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| 关 键 词： | 高端旅游 旅游产品 北京市 |
Research on High-end Tourism Development in Beijing |
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| Li Jia,Cai Hong.Research on High-end Tourism Development in Beijing[J].Areal Research and Development,2011,30(3):84-88. |
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| Authors: | Li Jia Cai Hong |
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| Institution: | Li Jia,Cai Hong(College of Business Administration,Capital University of Economics and Business,Beijing 100070,China) |
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| Abstract: | In recent years,with the promotion of tourism consuming and tourism industry in China,the cultivation of high-end tourism market and product have become one of the working key points to the Beijing tourism administration.Highk-end tourism product has some features of high quality,individuality,high value-added and high Ecological quality.The definition of high-end tourism product has been put out according to the newly progress.Based on the investigation of Beijing highk-end tourism development,the status q... |
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| Keywords: | high-end tourism tourism product Beijing City |
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