Conjoint modeling of residential group preferences: A comparison of the internal validity of hierarchical information integration approaches |
| |
| Authors: | Eric JE Molin Harmen Oppewal Harry JP Timmermans |
| |
| Institution: | (1) Assistant Professor of Transport Policy, Delft University of Technology, The Netherlands (e-mail: e.j.e.molin@tbm.tudelft.nl), NL;(2) Professor of Marketing, Department of Marketing, Monash University, Australia, AU;(3) Professor of Urban Planning, Eindhoven University of Technology, The Netherlands, NL |
| |
| Abstract: | In this paper, two approaches for measuring residential group preferences, based on the method of Hierarchical Information
Integration (HII), are compared. In particular, the hypothesis that group-based preference models estimated from integrated
HII experiments better predict group preferences than part individual-based group models estimated from classical HII experiments
is tested. To that effect, the models' ability to predict group preferences for new residential alternatives is compared in
a study of residential preferences of co-ops. Results indicate that integrated HII group experiments indeed result in better
predictions of residential preferences. |
| |
| Keywords: | : residential preferences group modeling stated preferences conjoint analysis hierarchical information integration |
| 本文献已被 SpringerLink 等数据库收录！ |
|
