| 非洲旅游产品体系规划研究 |
| |
| 引用本文： | 骆高远.非洲旅游产品体系规划研究[J].世界地理研究,2011(3):129-134. |
| |
| 作者姓名： | 骆高远 |
| |
| 作者单位： | 浙江商业职业技术学院旅游与烹饪学院; |
| |
| 基金项目： | 浙江师范大学非洲研究院“当代非洲旅游”全国招标研究项目(ZC326008007) |
| |
| 摘 要： | 旅游产品是指旅游经营者为满足旅游者在旅游活动中的各种需求而向旅游市场提供的各种物质产品、精神产品和旅游服务的组合。旅游产品体系则是指旅游产品各种表现形式的集合,其中包括单项旅游产品,旅游线路产品和区域旅游产品。这些产品表现形式相互关联,是旅游资源开发、旅游业经营和管理的重点,是呈现给旅游者的核心价值所在。根据非洲的实际情况,针对国际旅游市场的需求特征,将非洲的旅游产品分为狂野非洲、风情非洲与和谐非洲三个层次,以明确的主题来组合产品、塑造形象、打造品牌,以嬴得客源市场,提升非洲整体的旅游竞争力。
|
| 关 键 词： | 非洲旅游 旅游产品 产品体系 产品规划 |
A Study on the Tourism Product System Planning in Africa |
| |
| LUO Gao-yuan.A Study on the Tourism Product System Planning in Africa[J].World Regional Studies,2011(3):129-134. |
| |
| Authors: | LUO Gao-yuan |
| |
| Institution: | LUO Gao-yuan(College of Tourism and Cooking,Zhejiang Vocational College of Commerce,Hangzhou 310053,china) |
| |
| Abstract: | Tourism product is the combination of various material products,spiritual products and tourism services which is provided by tour operators for the tourism market that to meet the needs of the tourists in tourism activites.Tourism product system refers to the collection of various manifestations of tourism product,including single tourism product,tourism route products and regional tourism products.These manifestations of products are inter-related that marks the focus of tourism resource development,the to... |
| |
| Keywords: | African tourism tourism product product system product planning |
| 本文献已被 CNKI 维普 等数据库收录！ |
|
