| 基于市场的西安城市家庭旅游决策研究 |
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| 引用本文： | 严艳,周文,张佑印.基于市场的西安城市家庭旅游决策研究[J].地域研究与开发,2010,29(4). |
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| 作者姓名： | 严艳 周文 张佑印 |
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| 作者单位： | 陕西师范大学,旅游与环境学院,西安,710062 |
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| 基金项目： | 国家自然科学基金项目 |
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| 摘 要： | 家庭是社会群体中最基本的单元,家庭旅游市场已发展成为世界旅游业的一个重要细分市场。在详细的市场调查基础上,以西安市为例,分析了单身家庭、夫妻二人家庭、核心家庭和延续式家庭4种不同家庭结构旅游者的出游方式、出游动机、出游时间和频率等出游总体特征以及出游信息获取偏好、停留天数与旅游消费偏好、旅游住宿偏好、旅游目的地类型偏好、旅游活动项目偏好等出游认知偏好,从中发现不同类型家庭旅游者的决策行为特征及规律,为家庭旅游市场开拓和营销实践提供依据。
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| 关 键 词： | 家庭旅游 旅游决策 市场调查 西安市 |
Researches on Family Tourism Decision Making Based on the Market |
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| Yan Yan,Zhou Wen,Zhang Youyin.Researches on Family Tourism Decision Making Based on the Market[J].Areal Research and Development,2010,29(4). |
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| Authors: | Yan Yan Zhou Wen Zhang Youyin |
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| Institution: | Yan Yan,Zhou Wen,Zhang Youyin(College of Tourism and Environment Science,Shaanxi Normal University,Xi'an 710062,China) |
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| Abstract: | Family is the basic unit of the social group.Family tourism market has been an important segment market in the world tourism industry.Through a market survey in detail,the paper analyses the travel features(travel mode,travel motivation,travel time and its frequency) and cognition preference(information collection,resident time and travel accommodation,destination choice and tourism project choice) of different types of families in Xi'an City.Finally the authors find the features and regulation of family to... |
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| Keywords: | family tourism tourism decision-making market investigation Xi'an City |
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