| 色彩在旅游开发中的作用探析 |
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| 引用本文： | 吴元芳.色彩在旅游开发中的作用探析[J].亚热带资源与环境学报,2007,2(2):79-85. |
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| 作者姓名： | 吴元芳 |
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| 作者单位： | 枣庄学院,旅游与资源环境系,山东,枣庄,277160 |
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| 基金项目： | 枣庄学院首届优势学科自然地理学项目 |
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| 摘 要： | 从色彩及色彩文化的基本内涵出发,指出在旅游开发中可以借鉴利用的主要色彩理论,并在理论推理的基础上,分析色彩文化对于旅游资源评价、文化发掘、特色主题打造、色彩景观设计、资源整合、线路设计等方面的作用,阐明了色彩文化在整个旅游开发规划过程中可以作为旅游开发的"红颜"、"红娘"、"红豆"、"红装"、"红线"等形式的可行性.
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| 关 键 词： | 色彩 色彩文化 旅游开发 |
| 文章编号： | 1673-7105（2007）02-0079-07 |
| 修稿时间： | 2007-06-01 |
Study of the Influences of Color on Tourism Development |
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| WU Yuan-fang.Study of the Influences of Color on Tourism Development[J].Journal of Subtropical Resources and Environment,2007,2(2):79-85. |
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| Authors: | WU Yuan-fang |
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| Institution: | Department of Tourism and Resources and Environment,Zaozhuang University,Zaozhuang,Shandong,277160,China |
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| Abstract: | According to the basic connotation of color as well as color culture,the major referential color theories that could be applied to tourism development are first pointed out,then based on theoretical reasoning,the functions of color culture in the aspects such as tourism resource appraisal,culture excavation,the abstraction of characteristic subject,the design of color landscapes,the integration of tourism resources,and the planning of touring routes are analyzed.The article also summarizes both the necessity and feasibility for the color culture to play the roles such as Female Beauties,Go-between,Red attire and Redline in the process of tourism planning and development. |
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| Keywords: | color color culture tourism development |
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