| 基于关注度分析的震后防震减灾科普工作思考 |
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| 引用本文： | 孟凡馨,叶肇恒,王婧颖,马国超,郑逸.基于关注度分析的震后防震减灾科普工作思考[J].华北地震科学,2019,37(4):40-47. |
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| 作者姓名： | 孟凡馨 叶肇恒 王婧颖 马国超 郑逸 |
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| 作者单位： | 四川省地震局,成都,610041;四川省安全科学技术研究院,成都,610045 |
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| 基金项目： | 中国地震局地震科技星火计划 |
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| 摘 要： | 地震发生后,公众对地震相关信息的关注度往往会大幅提升。震后第一时间基于公众的信息需求,针对性地开展防震减灾科普宣传教育,有利于提高公众对相关信息的关注度,提升公众主动参与科普宣传的积极性,促进防震减灾科普信息的有序传播,有效抑制灾害负面效应的不当扩散。通过搜索指数分析,以芦山地震、康定地震、九寨沟地震等不同震级的历史地震为例,分析了震后网民信息搜索行为;结合访谈调查结果,分析震后防震减灾科普宣传现状及存在的问题,并就宣传策略优化、宣传素材的积累给出建议,进一步丰富防震减灾科普宣传手段,增强宣传教育效果。
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| 关 键 词： | 防震减灾 科普宣传 搜索指数 公众关注度 |
Reflections of Post-seismic Public Science Promotion on Earthquake Prevention and Disaster Reduction: Based on Public Attention |
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| MENG Fanxin,YE Zhaoheng,WANG Jingying,MA Guochao,ZHENG Yi.Reflections of Post-seismic Public Science Promotion on Earthquake Prevention and Disaster Reduction: Based on Public Attention[J].North China Earthquake Sciences,2019,37(4):40-47. |
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| Authors: | MENG Fanxin YE Zhaoheng WANG Jingying MA Guochao ZHENG Yi |
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| Institution: | (Sichuan Earthquake Agency, Chengdu 610041, China;Sichuan Academy of Safety Science and Technology, Chengdu 610045,China) |
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| Abstract: | During post-seismic phase, there is a rise in public attention to earthquake-related information. In order to raise public attention, encourage public participation, establish an efficient information spreading system and prevent the negative influence of the disaster, public science promotion on earthquake prevention and disaster reduction is a necessity based on the public demand. This article studies netizens’ search behavior under different seismic magnitude scales such as Lushan earthquake, Kangding earthquake and Jiuzhaigou earthquake through search index analysis. Based on the result of interview and research, this article also points out the problem existed in public science promotion on earthquake prevention and disaster reduction, makes suggestions on publicity strategies and material collection, hoping to enhance the effect of publicity and education. |
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| Keywords: | earthquake prevention and disaster reduction public science promotion search index public attention |
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