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我国国内客源市场发展潜力量化分析
引用本文:俞金国,王丽华,李悦铮.我国国内客源市场发展潜力量化分析[J].地域研究与开发,2005,24(1):100-105.
作者姓名:俞金国  王丽华  李悦铮
作者单位:南京大学城市与资源学系,南京,210093;南京师范大学地理科学系,南京,210097;辽宁师范大学城市与环境学院,辽宁,大连,116029
摘    要:随着国民经济发展,人民生活水平提高,消费观念转变,旅游业快速增长,国内客源市场日益重要。文章通过引入旅游客源市场强度来衡量国内各个地区的旅游客源市场大小,运用定量化的方法对影响客源市场强度的指标进行了量化、精确化,并构建了计算各个省区市场强度大小的函数模型,经过综合评价计算得分,用聚类分析法进行分等定级,然后就分类结果总结和概括出我国目前国内客源市场的空间分布特征和区域差异规律并指出其实践意义。

关 键 词:旅游  客源市场  市场强度  发展潜力
文章编号:1003-2363(2005)01-0100-06

On Tourism Market of China by Means of Qualification
YUJin-guo,WANGLi-hua,LIYue-zheng.On Tourism Market of China by Means of Qualification[J].Areal Research and Development,2005,24(1):100-105.
Authors:YUJin-guo  WANGLi-hua  LIYue-zheng
Institution:YUJin-guo~1,WANGLi-hua~2,LIYue-zheng~3
Abstract:With the development of economy, improvement of living conditions and transference of consumer's concept, tourism industry has been making great progress. Tourism market of China is increasingly paid attention to. In this article, the concept of tourist market intensity was introduced in order to weigh the dimension of different regional tourist market. All quotas which have much effect on tourist market intensity are quantified by the methods of mathematics, for example, principal component analysis, and then the writers construct a function model so as to calculate the synthetic evaluated score of different regions of China. Different tourist market is classified by means of cluster analysis. In the end, the authors summarize the spacial distribution characteristic and the regional difference law of tourist market and put it into practice.
Keywords:tourism  tourist market  tourist market intensity  development potentiality
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