| 城市旅游意象的解构与重构——兼论旅游形象与旅游意象的异同 |
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| 引用本文： | 宋欢,喻学才.城市旅游意象的解构与重构——兼论旅游形象与旅游意象的异同[J].地域研究与开发,2017,36(1). |
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| 作者姓名： | 宋欢 喻学才 |
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| 作者单位： | 1. 泰州学院经济与管理学院,江苏泰州,225300;2. 东南大学人文学院,南京,210000 |
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| 基金项目： | 江苏省高校哲学社会科学基金项目,泰州学院科研课题项目 |
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| 摘 要： | 旅游意象越来越受到研究者的关注,但对旅游意象与旅游形象的概念理解仍含混不清,有碍该领域的深入研究。在对旅游意象与旅游形象的概念开展了追根溯源式的探究的基础上,从心理过程、审美层次以及影响旅游者行为方式3个方面分析了二者的差异,并进一步指出城市旅游意象的认知遵循从"意"到"象"的解构和从"象"到"意"的重构的规律。其中,"意"指城市文化,"象"则是体现城市文化的各种符号,即意象点。选取文化主线,筛选意象点,科学引导旅游者在意象点之间流动,利用解说系统帮助旅游者理解意象点,通过感官刺激帮助旅游者想象,最终完成城市旅游意象的创造。
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| 关 键 词： | 城市 旅游意象 旅游形象 解构 重构 |
Deconstruction and Reconstruction of City Tourism Imago:Research on the Similarities and Differences between Tourism Image and Tourism Imago |
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| Song Huan,Yu Xuecai.Deconstruction and Reconstruction of City Tourism Imago:Research on the Similarities and Differences between Tourism Image and Tourism Imago[J].Areal Research and Development,2017,36(1). |
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| Authors: | Song Huan Yu Xuecai |
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| Abstract: | Although the increasing attentions have been attached to the study of tourism imago by researchers, the confused comprehension between tourism imago and tourism image has also impeded this further study. From the aspects of psychological process,aesthetic level and affecting tourists'behaviors,this paper carries out the depth study of tourism imago and tourism image concepts. Moreover,the recognition of city tourism imago is in accordance with the rules of deconstruction,from"connotation"to"image"and reconstruction,from"image"to"connota-tion". Meanwhile,"connotation"represents city culture,"image"represents the various symbols that reflecting city culture,namely imago points. Following the procedures of selecting culture main lines,filtrating imago points, scientifically guiding travelers to flow among the imago points,applying interpretation system to help travelers ap-prehend imago points and using sense organs to stimulate tourists'imagination,the creation of city tourism imago will be achieved finally. |
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| Keywords: | city tourism imago tourism image deconstruction reconstruction |
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