Gully erosion is one of the greatest natural hazards in the loess areas of E. (Eastern) Poland. At the same time, permanent gullies are a major tourist attraction and can provide a basis for the development of geotourism. The study objective was to assess the possibilities of using the loess gullies for educational purposes. Detailed studies were conducted within the municipality of Kazimierz Dolny, an area with an extremely high concentration of permanent gullies. The questionnaire survey of students and tourists (nearly 300 surveys were completed) showed that the respondents’ knowledge of geomorphology was limited, despite their familiarity with gullies. In most cases, they were unable to accurately identify the determinants of gully erosion, its negative effects and methods for preventing it. An assessment of the tourism and geotourism potential of the municipality made it possible to identify the sites (gullies) that can perform an educational function, with regard to gully erosion. The establishment of the Ma?opolska Vistula Gap Geopark, whose highlights will include numerous loess gullies, can pave the way for the development of geotourism.