| 基于SWOT分析的南阳旅游可持续发展研究 |
| |
| 引用本文： | 刘长运,徐敏,薛宝琪.基于SWOT分析的南阳旅游可持续发展研究[J].地域研究与开发,2009,28(4). |
| |
| 作者姓名： | 刘长运 徐敏 薛宝琪 |
| |
| 作者单位： | 1. 南阳师范学院,环境科学与旅游学院,河南,南阳,473061
2. 开封教育学院,社会科学系,河南,开封,475000 |
| |
| 基金项目： | 南阳师范学院校级科研项目;;南阳师范学院高层次人才科研资助项目 |
| |
| 摘 要： | 旅游业与可持续发展之间有着天然的耦合关系。在阐释旅游可持续发展内涵的基础上,对南阳发展旅游的优势、劣势、机遇和挑战进行了深入分析。作者认为:实现南阳旅游可持续发展必须处理好保护和开发的关系,增强资源保护意识;整合旅游资源,实施精品名牌战略;大力挖掘南阳历史文化,重视历史名人文化游开发;完善现代城市职能,实现旅游开发与城市建设一体化发展;强化管理,全面提升旅游服务质量;加强宣传促销工作,积极开拓客源市场;加快旅游人才培养,妥善使用旅游人才。
|
| 关 键 词： | 旅游业 SWOT分析 可持续发展 南阳市 |
Study on the Sustainable Development of Tourism in Nanyang According to SWOT Analysis |
| |
| LIU Chang-yun,XU Min,XUE Bao-qi.Study on the Sustainable Development of Tourism in Nanyang According to SWOT Analysis[J].Areal Research and Development,2009,28(4). |
| |
| Authors: | LIU Chang-yun XU Min XUE Bao-qi |
| |
| Institution: | 1.School of Environment Science & Tourism;Nanyang Normal University;Nanyang 473061;China;2.Department of Social Sciences;Kaifeng Teachers' College;Kaifeng 475000;China |
| |
| Abstract: | There is a kind of coupled relation between tourism and sustainable development naturally.This paper has analyzed the strengths,the weaknesses,the opportunities and the threats in developping tourism in Nanyang detailly and in depth on the basis of interpreting the connotation of sustainable tourism development,and specifies that in order to achieve the sustainable tourism development in Nanyang,firstly,the relationship between protection and development must be coordinated correctly;secondly,the branding s... |
| |
| Keywords: | tourism SWOT analysis sustainable development Nanyang City |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
