Climate change,theory of planned behavior and values: a structural equation model with mediation analysis |
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| Authors: | Aysel Tikir Bernard Lehmann |
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| Institution: | (1) Institute for Environmental Decisions (IED), Agricultural Economics—Agri-food & Agri-environmental Economics Group, Swiss Federal Institute of Technology Zurich ETH, Sonneggstrasse 33, 8092 Zurich, Switzerland |
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| Abstract: | An online survey about climate change was conducted 2008/2009 among all university members (N = 3541). Using the Theory of
Planned Behavior and Cultural Theory within a structural equation modeling approach, one main goal was to explain climate-friendly
behavioral intentions and the underlying psychological processes comprehensively and to show the interdependencies between
both approaches. The model explained 72% of the variance in Intentions to use public transport. Attitude towards public transport
(beta = 0.67, p < .001) most strongly influenced Intentions followed by Subjective Norms (beta = 0.23, p < .001). In turn,
Attitudes and Norm were explained by the value types Egalitarian, Individualist and Fatalist (24% and 14% respectively). These
value types are mediated through Attitudes and Subjective Norms. Recommendations regarding the support of climate friendly
behavior are formulated. |
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| Keywords: | |
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