| 中国文化创意产业园与旅游业融合效果的地区对比——基于网络评论的内容分析 |
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| 引用本文： | 袁俊,张萌.中国文化创意产业园与旅游业融合效果的地区对比——基于网络评论的内容分析[J].世界地理研究,2016,0(6):119-127. |
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| 作者姓名： | 袁俊 张萌 |
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| 作者单位： | 1. 深圳大学
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| 基金项目： | 教育部人文社会科学研究项目(14YJCZH023)；广东省教育厅青年创新人才项目(2014WQNCX081)。 |
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| 摘 要： | 随着中国文化创意产业的快速发展，集创意生产与文化消费于一体的文化创意产业园成为很多地区旅游业发展的新亮点。本文利用专业的游客点评网站收集网友文化创意产业园旅游评论，运用内容分析法对国内典型城市的文化创意产业园与旅游业融合效果进行对比和统计。研究结果表明，虽然中国各地区文化创意产业园都在积极与旅游业融合互动，但融合效果参差不齐。沿海的北京、深圳、上海、广州等地区的文化创意产业园与旅游业已取得了良好的融合效果，而中西部地区的文化创意产业园在旅游硬件环境和软性环境建设上都亟待提升和加强。在旅游接待服务和基础设施方面，游客对文化创意产业园的购物服务、餐饮服务和旅游环境等关注度高。基于以上研究，最后从凸显文化创意旅游地域特色、营造文化创意氛围、完善旅游配套设施的和加大文化创意旅游宣传四个方面提出相关对策，以促进我国文化创意旅游的可持续发展。
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| 关 键 词： | 内容分析法 文化创意产业园 旅游业 融合效果 |
| 收稿时间： | 2016-03-30 |
| 修稿时间： | 2016-06-23 |
Regional comparison of integration effect between cultural and creative industry parks and tourism industry-Content analysis based on online commentary |
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| Abstract: | This study collected the comments from the web-citizens on cultural and creative industry parks through professional tourist review websites, and made comparison and statistics on the integration effect between cultural and creative industry parks and tourism industry in typical cities in China by means of content analysis. As the findings show, despite the ambitious inter-action of cultural and creative industry parks with tourism industry nation-wide, huge disparity exists in the actual effect among regions. Above all, sound effects have been achieved by coastal cities like Beijing, Shenzhen, Shanghai and Guangzhou, while the physical settings and intangible environ-ments of the parks in mid and west China still have room for improvement. As for service and infrastructure, visitors are paying close attention to shop-ping opportunities, catering service and tourism environment of the parks. Ac-cording to the finding results, this study has drawn some implications for further development of cultural and creative tourism from four aspects, name-ly, highlighting the local features, creating the atmosphere for culture and creation, improving the supporting facilities and intensifying the promotion for cultural and creative tourism. |
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| Keywords: | content analysis cultural and creative industry park tourism integration effect |
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