| 广东清远市漂流旅游优势与竞争态势分析 |
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| 引用本文： | 卢志海,甘巧林.广东清远市漂流旅游优势与竞争态势分析[J].云南地理环境研究,2008,20(1):117-121. |
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| 作者姓名： | 卢志海 甘巧林 |
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| 作者单位： | 1. 华南师范大学,地理科学学院,广东,广州,510631
2. 华南师范大学,旅游管理学院,广东,广州,510631 |
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| 摘 要： | 广东清远市作为中国第一个也是目前唯一一个“中国漂流之乡”，近几年来，漂流旅游发展得如火如荼，已经成为广东漂流旅游发展得最成功、最成熟的地方以及全国最著名漂流地之一。笔者认为清远市发展漂流旅游的优势在于其气候和资源、区位交通、客源市场及规模集聚效应等方面，其目前面临着来自省内同类产品和非同类产品以及周边省区同类产品的竞争。要实现清远市漂流旅游的可持续迅速发展，需要做好清远漂流旅游品牌整体形象的塑造、多功能综合性漂流旅游区的建设、漂流旅游安全管理、从业人员的总体素质、对外宣传营销以及漂流旅游发展的总体规划等六方面的工作。
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| 关 键 词： | 广东清远 漂流旅游 优势 竞争态势 |
| 文章编号： | 1001-7852(2008)0117-05 |
| 修稿时间： | 2007年7月27日 |
THE ANALYSIS OF DRIFTING TOURISM ADVANTAGES AND COMPETITION OF QINGYUAN CITY IN GUANGDONG PROVINCE |
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| LU Zhi-hai,GAN Qiao-lin.THE ANALYSIS OF DRIFTING TOURISM ADVANTAGES AND COMPETITION OF QINGYUAN CITY IN GUANGDONG PROVINCE[J].Yunnan Geographic Environment Research,2008,20(1):117-121. |
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| Authors: | LU Zhi-hai GAN Qiao-lin |
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| Institution: | LU Zhi-hai ,GAN Qiao-lin (1.School of Geography, South China Normal Unive rsity, Guangzhou 510631, Guangdong ,China; 2.Department of Tourism Managerment, South China Normal University, Guangzhou 510631, Guangdong, China) |
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| Abstract: | Qingyuan City of Guangdong is the first and currently only a ＂drifting rural China＂ in China, in recent years, Drifting tourism development in full swing, it has become the most successful and mature areas in Guangdong drifting Tourism and one of the most famous drifting areas in china. This writer believes that the ad- vantages of Qingyuan City Tourism drifting development lie in its climate and resources, location and transportation, tourist market and the combined effect of the scale.in terms of its current ,faced with the competition which come from the similar products and non-similar products of province and the similar products of neighboring provinces. Realizing sustainable rapid development of drifting tourism of Qingyuan City , the need to mold Drifting tourism brand image of the overall shape of Qingyuan City, Build multi-function integrated drifting tourist area, drifting tourism safety management, the overall quality of employees, marketing and overall plan for the development of drifting tourism. |
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| Keywords: | Guangdong Qingyuan drifting tourism advantages competitive situation |
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