| 河南旅游业营销与旅游经济发展 |
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| 引用本文： | 胡良民,张广花.河南旅游业营销与旅游经济发展[J].地域研究与开发,2005,24(5):85-87. |
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| 作者姓名： | 胡良民 张广花 |
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| 作者单位： | 河南大学环境与规划学院,河南,开封,475001;河南大学环境与规划学院,河南,开封,475001 |
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| 摘 要： | 文章分析了河南旅游业营销的现状以及在面临西部大开发及加入WTO后旅游业营销与旅游经济发展的策略;结合政府和市场在旅游业营销与旅游经济发展中所应承担的角色,提出了河南旅游业营销与旅游经济可持续发展的具体措施。
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| 关 键 词： | 旅游业 营销策略 旅游经济 河南省 |
| 文章编号： | 1003-2363（2005）05-0085-03 |
| 收稿时间： | 2004-05-10 |
| 修稿时间： | 2004-05-102004-12-21 |
Tourism Marketing and the Development of Tour Economy in Henan Province |
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| HU Liang-min,ZHANG Guang-hua.Tourism Marketing and the Development of Tour Economy in Henan Province[J].Areal Research and Development,2005,24(5):85-87. |
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| Authors: | HU Liang-min ZHANG Guang-hua |
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| Abstract: | Based on the analysis of present conditions of tourism marketing in Henan province, this paper puts forward some countermeasures of tourism marketing and the development of tour economy of Henan in the new conditions of the development of the west and the chances and challenges of China's entry of WTO; Combining the role that the government and market should play in tourism marketing and the development of tour economy, it presents the strategies of tourism marketing and sustainable development of tour economy in Henan province. |
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| Keywords: | tourism marketing strategy tour economy Henan Province |
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