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草原旅游发展中社区居民的感知与态度分析
引用本文:王珊,吕君.草原旅游发展中社区居民的感知与态度分析[J].世界地理研究,2013(4):109-116.
作者姓名:王珊  吕君
作者单位:内蒙古财经大学资源与环境经济学院,呼和浩特010051
基金项目:基金项目:国家社会科学基金资助项目(BJXM2012-19);内蒙古哲学社会科学规划项目(2012C089).
摘    要:社区居民是旅游地最核心的利益相关者,其对旅游发展的感知和态度是旅游发展状况的“晴雨表”。研究以希拉穆仁和辉腾锡勒草原旅游区为例,运用问卷调查和借助社会统计软件工具,分别就社区居民对草原旅游发展影响的感知和态度、旅游业发展的态度、参与旅游发展能力的感知和态度、参与旅游发展行为的感知和态度等方面进行调查与分析。通过因子分析可知:(1)草原社区居民参与旅游发展的意愿比较强烈;(2)对旅游发展影响的正效应持积极态度;(3)对旅游发展促进居民素质提高比较认同;(4)对旅游业总体持欢迎态度,但对旅游业发展现状还不太满意;(5)对旅游发展影响的负效应持中立态度。最后希望政府能够为社区居民提供旅游相关的教育培训,以培养其参与旅游发展和利益分享的技能。

关 键 词:旅游发展  感知和态度  因子分析  教育培训

Analysis of Community Residents' Perceptions and Attitudes in the Grassland Tourism Development
WANG Shan,LV Jun.Analysis of Community Residents' Perceptions and Attitudes in the Grassland Tourism Development[J].World Regional Studies,2013(4):109-116.
Authors:WANG Shan  LV Jun
Institution:(School of resources and environmental economics Inner Mongolia finance and economics university, Hohhot010051, China)
Abstract:Community residents are the core of tourism stakeholders, their perceptions and attitudes toward tourism development are the "barometer" of tourism development status. The study takes Xilamuren and Huitengxile grass-land tourist area as an example, using questionnaire survey and social statis-tical software tools, and analyzes on the community residents perceptions and attitudes of grassland tourism devel opment, tourism development, the percep-tions and attitudes of participation in tourism development capabilities and behavior and so on The reswlts show that: (1) grassland community residents' will of participation in tourism development is very strong; (2) they hold a positive attitude toward the positive effects of tourism development impact;(3) They are more agreeable that tourism development will improve the quality of residents;(4) They generally welcome for tourism, but still not satisfy with the present situation of tourism; (5) when relating to the negative ef-fects of the impact of tourism development, they hold a neutral attitude.
Keywords:tourism development  perception and attitude  factor analysis  educational training
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