Estimating the Irish public's willingness to pay for more sustainable salmon produced by integrated multi-trophic aquaculture |
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| Institution: | 1. Department of Agricultural Economics and Department of Economics, University of Kiel, Germany;2. Institute for Sustainable Food Systems and School of Forest Resources and Conservation, University of Florida, USA and the Department of Industrial Economics, University of Stavanger, Norway;1. Irish Seaweed Research Group, Ryan Institute (Environmental, Marine and Energy research), School of Natural Sciences, NUI Galway, Galway, Ireland;2. Carna Research Station, Ryan Institute (Environmental, Marine and Energy Research), School of Natural Sciences, NUI Galway, Carna, Ireland;3. Daithi O''Murchu Marine Research Station, Gearhies, Bantry, Co. Cork, Ireland;4. Earth and Ocean Sciences, Ryan Institute (Environmental, Marine and Energy Research), School of Natural Sciences, NUI Galway, Galway, Ireland;1. Centre for Marine Socioecology, University of Tasmania, Private Bag 129, Hobart, TAS, 7001, Australia;2. Scottish Association for Marine Science, Scottish Marine Institute, Oban, Argyll PA37 1QA, United Kingdom;1. XRAq (Aquaculture Research Reference Network of the Generalitat of Catalonia), Spain;2. DEAB (Universitat Politècnica de Catalunya), Spain;3. CREDA-UPC-IRTA, Spain;4. Universitat Autònoma de Barcelona, Spain;5. Institut de Ciències del Mar (CSIC), Spain |
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| Abstract: | Integrated Multi-Trophic Aquaculture (IMTA) has been put forward as a potential sustainable alternative to single fin fish species aquaculture. In IMTA, several species are combined in the production process. Integrating species has a conceivable dual advantage; the environmental impact can be lowered through nutrient cycling and from an economic perspective there is potential for increased efficiency, product diversification and a higher willingness to pay for more environmentally friendly produced salmon. This paper presents the results from a choice experiment which examines whether the Irish public is willing to pay a premium for “sustainably produced” farmed salmon from an IMTA process. Uniquely, an ecolabel was used in the design, based on familiar energy rating labels, to communicate the environmental pressure of fish farming to respondents. The experiment demonstrates that the Irish public has a willingness to pay a price premium for sustainability in salmon farming and for locally produced salmon. |
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| Keywords: | Sustainable aquaculture Choice experiments Ecolabels IMTA Willingness to pay |
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