Selling only sustainable seafood: Attitudes toward public regulation and retailer policies |
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| Institution: | 1. Swedish University of Agricultural Science, Department of Aquatic Resources, Skolgatan 6, SE-74242 Öregrund, Sweden;2. Uppsala University, Department of Earth Sciences, Villavägen 16, SE-75236 Uppsala, Sweden |
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| Abstract: | This study investigates consumer attitudes toward stores selling only sustainable seafood in seven European countries. Using a split sample design, half of the respondents were asked if they would support new regulations requiring stores to sell only sustainable labeled seafood. The other half was asked if they would continue to buy their seafood at their preferred seafood store if the store implemented a new policy of selling only sustainable labeled seafood. Respondents were on average positive to new sustainability regulations that increased prices by less than 7%, and would on average not change store unless prices increased by more than 8%. Country differences are investigated and implications for private and public policies related to sustainability of seafood discussed. |
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| Keywords: | Corporate social responsibility Integral regression Multiple price lists Sustainable seafood Willingness to pay |
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