| 基于雾霾案例的新媒体时代科学传播范式研究 |
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| 引用本文： | 廖琴,曲建升.基于雾霾案例的新媒体时代科学传播范式研究[J].气候变化研究进展,2016,12(5):389-395. |
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| 作者姓名： | 廖琴 曲建升 |
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| 作者单位： | 1.中国科学院资源环境科学信息中心，兰州 730000；
2 中国科学院西北生态环境资源研究院，兰州 730000 |
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| 摘 要： | 新媒体环境下，以雾霾为切入点的环境问题迅速成为公众、媒体和政府关注的焦点，各利益相关方表现出对雾霾科学信息的不同需求。科学成果在传播内容及其表现形式、传播主体、传播路径等方面呈现出新的模式：成果传播的受众由少至多，成果传播的内容和形式不断多样化，成果数量呈现爆发式增长，更新速率不断加快，传播主体大众化，传播路径由单一向多元化转变；新媒体在有助于推动公众参与环境保护的同时，也给科学传播工作带来了挑战，建议有效利用新媒体的传播渠道，加强环境信息及科学知识的公开和普及，以提高环境保护和治理的能力。
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| 关 键 词： | 科学传播 霾 PM2.5 新媒体 科普 环境保护 |
| 收稿时间： | 2016-03-09 |
| 修稿时间： | 2016-05-08 |
The Study of Science Communication Paradigm in New Media Era Based on Haze Case |
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| Liao Qin,Qu Jiansheng.The Study of Science Communication Paradigm in New Media Era Based on Haze Case[J].Advances in Climate Change,2016,12(5):389-395. |
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| Authors: | Liao Qin Qu Jiansheng |
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| Institution: | 1.Scientific Information Center for Resources and Environment, Chinese Academy of Sciences, Lanzhou 730000, China; 2.Northwest Institute of Eco-Environment and Resources, Chinese Academy of Sciences, Lanzhou 730000, China |
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| Abstract: | Under the context of new media, as the breakthrough point of environmental problems, haze pollution had quickly became a focus of public, media and government’s attention, all stakeholders exhibited various demands for haze scientific information. The communication content and its form, subject, and path of scientific knowledge dissemination presented a new mechanism: the audience of scientific knowledge dissemination had multiplied, the content and form became diversification, the number of outcomes showed explosive growth, and the update rate continued to accelerate, the communication subject spread popularity, propagation path changed from single to diversity. New media can help to promote public participation in environmental protection, which will also brought challenges for science communication work at the same time. To enhance the ability of environment protection and governance, this paper suggested that the communication channels of new media should be used effectively, the public and popularization of environmental information and scientific knowledge should be strengthened. |
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| Keywords: | science communication haze PM2 5 new media science popularization environmental protection |
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