Ground-motion Intensity Measures (IMs) are used to quantify the strength of ground motions and evaluate the response of structures. IMs act as a link between seismic demand and seismic hazard analysis and therefore, have a key role in performance-based earthquake engineering. Many studies have been carried out on the determination of suitable IMs in terms of efficiency, sufficiency and scaling robustness. The majority of these investigations focused on ordinary structures such as buildings and bridges, and only a few were about buried pipelines. In the current study, the optimal IMs for predicting the seismic demand of continuous buried steel pipelines under near-field pulse-like ground motion records is investigated. Incremental dynamic analysis is performed using twenty ground motion records. Using the results of the regression analysis, the optimality of 23 potential IMs are studied. It is concluded that specific energy density (SED) followed by \(\sqrt {VSI{\omega _1}(PGD + RM{S_d})]} \) are the optimal IMs based on efficiency, sufficiency and scaling robustness for seismic response evaluation of buried pipelines under near-field ground motions.