| 基于游客体验的综合博物馆旅游产品开发——以湖北省博物馆为例 |
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| 引用本文： | 任丽娜,张立明.基于游客体验的综合博物馆旅游产品开发——以湖北省博物馆为例[J].云南地理环境研究,2010,22(2):92-97. |
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| 作者姓名： | 任丽娜 张立明 |
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| 作者单位： | 湖北大学,资源环境学院,湖北,武汉,430062 |
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| 摘 要： | 通过结合AESB栅格定性分析和HERITQUAL模型的定量分析对湖北省博物馆游客体验进行深度访谈和问卷调查,得出游客对文物展示的视觉体验和感知较强,而对非历史类产品体验水平低和展品与游客互动性不强的结论。人文和自然环境的隔离和讲解引导机制的欠缺是导致上述问题的主要原因,并在此基础上提出了在基于游客的综合类博物馆旅游产品开发中把握产品开发理念、优化旅游产品结构、提升游客文化体验和调整产品经营策略的4点对策。
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| 关 键 词： | 综合类博物馆 游客体验 ASEB栅格 HERITQUAL模型 |
INTEGRATED MUSEUM TOURISM PRODUCT DEVELOPMENT BASED ON TOURIST EXPERIENCE--A CASE OF HUBEI PROVINCIAL MUSEUM |
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| PEN Li-na,ZHANG Li-ming.INTEGRATED MUSEUM TOURISM PRODUCT DEVELOPMENT BASED ON TOURIST EXPERIENCE--A CASE OF HUBEI PROVINCIAL MUSEUM[J].Yunnan Geographic Environment Research,2010,22(2):92-97. |
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| Authors: | PEN Li-na ZHANG Li-ming |
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| Institution: | ( College of Environment and Resources, Hubei University, Wuhan 430062, Hubei, China) |
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| Abstract: | The conclusions of weaknesses of interconnection between Tourist and Product and non-historical Product are got based on the analyses for Tourist experience of in Hubei Museum with the ASEB method and HERITQUAL Model. The main reasons are isolation of human and nature and deficiency of leading mechanism. Based on these, four countermeasures are put forward to upgrade the lever of Tourist experience for integrated Museum. |
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| Keywords: | integrated museum tourist experience ASEB HERITQUAL Model |
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