| 怀旧消费空间的地方建构——以广州西餐老字号太平馆为例 |
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| 引用本文： | 杨蓉,黄丽萍,李凡.怀旧消费空间的地方建构——以广州西餐老字号太平馆为例[J].热带地理,2014,34(4):463-472. |
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| 作者姓名： | 杨蓉 黄丽萍 李凡 |
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| 作者单位： | （1．佛山科学技术学院 国土资源环境与旅游研究中心，广东 佛山 528000；2．华南师范大学 地理科学学院，广州 510631） |
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| 基金项目： | 国家自然科学基金项目(41171128,41201137);广东省高等学校高层次人才项目(193) |
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| 摘 要： | 现代性、全球化和城市化催生了当代的怀旧现象并使其成为国内外学界关注的重要话题。涵盖人们衣食住行和精神文化消费领域的怀旧消费风靡全球，以城市怀旧为主题的特殊消费空间和文化空间作为怀旧消费实践过程中的时空综合体，其地方建构的过程及社会文化意义值得文化地理学者进行探讨。文章以广州百年老字号西餐厅太平馆为案例，通过参与式观察和半结构式访谈等质性研究方法，并收集相关媒体报道作为资料来源。从怀旧餐厅的物质空间建构和情感空间建构2个维度对其地方建构的过程，以及此空间与消费者之间的互动关系进行探究。研究表明，太平馆作为怀旧消费空间，经营者通过对物质空间的主体性建构再现地方记忆，使得地方感得以再生产；而与此同时消费者则通过在怀旧空间中的消费实践获得归属和认同等情感体验，并成为了情感空间建构的积极主体，通过对太平馆的地方依恋与地方认同积极推动怀旧地方的持续建构。
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| 关 键 词： | 怀旧 消费空间 地方建构 太平馆 |
Constructing the Nostalgia Consuming Place: A Case Study of Taipingguan Western Food Restaurant |
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| YANG Rong,HUANG Liping,LI Fan.Constructing the Nostalgia Consuming Place: A Case Study of Taipingguan Western Food Restaurant[J].Tropical Geography,2014,34(4):463-472. |
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| Authors: | YANG Rong HUANG Liping LI Fan |
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| Institution: | （1．Center for Land Resources Environment and Tourism Research，Foshan University，Foshan 528000，China；2．School of Geography，South China Normal University，Guangzhou 510631，China） |
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| Abstract: | Nostalgic phenomenon promoted by modernity, globalization and urbanization has attracted broad attention from academic circle and has become an important issue in the research at home and abroad,. The nostalgic consumption, which covers basic necessities of life and spiritual culture, is popular all over the world. As a synthesis during the nostalgic consuming process, the special consuming space and its construction are worth more discussion. This paper takes Tai Ping Koon (Taipingguan) Western Food Restaurant in Guangzhou, which has been famous for hundred years, as a case to reveal the process of the construction of nostalgia consuming place. We conducted the study of the relation between the space and the consumers through analyzing the process of constructing the physical space, place making and emotional space, and adopted the method of combining participant observation and semi-structured interview. We also collected the information from the related media as the data source. The paper analyses the relationship between nostalgia space and consumers through the construction of physical space and emotional space. It is considered that the owner of Tai Ping Koon Restaurant should construct the place on collective memories, which could promote the reproduction of the sense of place by selecting external location and internal material space constructing. From experiencing the vision, touch, taste, smell and hearing, consumers’ memories and emotional experience for “text”, “image”, “symbol” could be produced. Meanwhile, consumers as positive subjects in constructing nostalgic place would promote sustainable construction of nostalgia consuming place in place attachment and place identity through their own emotional experience and consuming behavior, and would have sense of belonging and place identity in such place. Finally, nostalgic consumption space would continue to be all the rage, the symbol consumption, landscape transplantation, the tourist gaze, the power relation between the consumer and the constructor, the emotional experience of space, which are involved in the construction process of nostalgic space, are worth further discussion of scholars. |
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| Keywords: | nostalgia consuming place constructism Tai Ping Koon Restaurant |
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