Protecting tourism labor? Sustainable labels and private governance |
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| Authors: | Michelle Christian |
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| Institution: | 1.University of Tennessee,Knoxville,USA |
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| Abstract: | This paper examines the application of private governance through certification labels and industry initiatives in the tourism industry. These efforts are sold as a way to achieve decent working conditions for tourism workers who participate in global value chains in the global South. The question at hand is, are these mechanisms an effective way to support tourism labor? Specifically, this research documents two main findings. First, I evaluate the programs through a tourism global value chain approach and demonstrate how tour operators use language about sustainability and the certification of accommodation suppliers for brand product differentiation and marketing. My findings demonstrate that these programs do not support tourism workers. Second, even with certification and recommendations, the standards are limited and do not include measures to protect against precarious employment, gendered divisions of labor, and emotional labor demands. Thus, these initiatives do not fully protect tourism workers. Finally, I argue a new governance research approach focused on workers’ rights and empowerment provides insights into achieving a more equitable international tourism landscape. This has implications for a governance analysis focused on rights and ‘synergistic’ governance strategies. |
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