Retailing in rural areas: A case study in Norfolk |
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| Authors: | RG Harman |
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| Institution: | 1. Planning Officer (Transport Coordinator), Hertfordshire County Council, Hertford, U.K. |
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| Abstract: | In Britain the decline of facilities in rural settlements in the face of increasing urban dependence is becoming a major policy issue; despite high mobility, many people still lack access to essential facilities. This paper is based on fieldwork carried out mostly during 1976 in two rural areas of Norfolk, as part of a Government-sponsored study of rural transport and accessibility. It looks first at the pattern of shops and their location related to parish size, and then discusses levels of use in comparison with urban facilities, drawing on household activity surveys. The paper then analyses in depth the ownership and operation of village shops, using the results of a survey carried out among the proprietors of the shops in the two study areas, and also considers the issues that concern shopkeepers and villagers. Finally it notes changes over the past two years in the pattern of facilities and discusses the case of two villages. The implications for rural planning are examined, and the author concludes that development of rural settlements must be based on sensitive and local understanding, rather than directive blanket policies, if reasonable access to shops and similar facilities is to be retained. |
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