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加入WTO对中国旅游业的影响及应对措施
引用本文:董玉明,高书军.加入WTO对中国旅游业的影响及应对措施[J].海岸工程,2002,21(4):40-45.
作者姓名:董玉明  高书军
作者单位:中国海洋大学,管理学院旅游系,山东,青岛,266071
摘    要:加入WTO必然对中国旅游业的发展产生重大影响,既包括创造机遇,也包括提出挑战。对此,应采取加快体制改革、留住高素质的旅游经营管理与服务人才、积极学习和借鉴国际旅游业先进的经营管理模式和经验、适时调整旅游业的产业对策,宣传中华民族文化、抓住奥运旅游的机遇,创造中国旅游的新品牌等应对措施,使得中国旅游业步入按国际惯例办事的轨道。

关 键 词:WTO  中国  旅游业  应对措施  入世  经营管理模式
文章编号:1002-3682(2002)04-0040-06
修稿时间:2002年11月22

IMPACT OF CHINA'S ENTRY INTO WTO ON CHINESE TOURISM AND COUNTERMEASURES
DONG Yu-ming,GAO Shu-jun.IMPACT OF CHINA''S ENTRY INTO WTO ON CHINESE TOURISM AND COUNTERMEASURES[J].Coastal Engineering,2002,21(4):40-45.
Authors:DONG Yu-ming  GAO Shu-jun
Abstract:China's entry into WTO is bound to produce great impacts on the development of Chinese tourism, and these impact include both opportunity and challenge. Therefore, the countermeasures shall be taken, and these countermeasures include: 1) to speed up the reform of tourism system to retain the managing and service talents; 2) to learn from and use the advanced experience of international tourist industry for reference; 3) to timely adjust the tourism policies; 4) to propagate Chinese national culture to attract the foreign tourists; and 5) to make full use of the Olympic Games opportunity to bring about Chinese famous brand of tourism.
Keywords:WTO  tourism  impact  challenge  countermeasure
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