To move or not to move: an applied study of veterinary clinic location in Wellington,New Zealand |
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| Authors: | Colin Adrian Christopher Kissling |
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| Institution: | Australian Institute of Urban Studies, GPO Box 809, Canberra, ACT 2601, Australia;Research School of Pacific Studies, Australia National University, GPO Box 4, Canberra, ACT 2600, Australia |
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| Abstract: | This paper demonstrates the utility, in an applied context, of a standard Teitz and Bart heuristic for solving location-allocation problems. The example discussed is the location of veterinary clinics in Wellington, New Zealand. A distinct ‘service-poor’ area is identified in southern Wellington suggesting that the existing system of clinics, especially the largest multi-veterinary practice, is vulnerable to intrusion by competitors. A variety of strategies, involving new clinics and clinic relocation are analysed to ascertain alternative courses of action for both existing clinic operators and competitors. The appropriateness of this type of analysis as an aid to decision-making is reflected in the locational response of one practice to protect its share of the market for veterinary services. |
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