| 基于出游力的我国主要国际客源市场分类研究 |
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| 引用本文： | 吴丽霞,赵现红.基于出游力的我国主要国际客源市场分类研究[J].地域研究与开发,2012,31(2):112-116. |
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| 作者姓名： | 吴丽霞 赵现红 |
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| 作者单位： | 河南财经政法大学旅游与会展学院,郑州,450002 |
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| 基金项目： | 河南省科技厅软科学项目(112400440016);河南省教育厅自然科学项目(2011B790004) |
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| 摘 要： | 从影响旅游者出游能力的相关因素出发,以2010年的统计数据为基础,选取了21个主要客源国,对影响其旅华潜力的9项相关因素进行了因子和聚类分析。结果显示:国际客源国的旅华潜力主要受客源国经济发展因子、社会发展因子和对华联系因子3类公共因子的影响;根据旅华潜力影响公共因子进行聚类分析的结果显示,我国21个主要客源国聚合为5大类,总体上旅华率与其出境旅游率相比还处于较低水平;短期内我国入境游客源国的开发重点应该是3～5类客源国。
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| 关 键 词： | 入境旅游 旅华潜力 市场细分 开发策略 |
Analysis on the Segmentation of Chinese Major Inbound Tourist Based on Their Travel Capability |
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| Wu Lixia
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Zhao Xianhong.Analysis on the Segmentation of Chinese Major Inbound Tourist Based on Their Travel Capability[J].Areal Research and Development,2012,31(2):112-116. |
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| Authors: | Wu Lixia Zhao Xianhong |
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| Institution: | (College of Tourism & MICE,Henan University of Economics and Law,Zhengzhou 450002,China) |
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| Abstract: | Based on the data of 2010 and from the angle of related factors that can influence tourists’ travel capacity,this paper selects 9 factors related to travel to China in 21 countries with factor analysis and clustering method.The results reveal that:The travel capability affected by economy development,social development and external connection level factor of tourism-generating countries.China’s 21 major tourism-generating countries are clustered into five categories,influenced by correlation factors.The number of overseas tourists to China is in a relatively lower level compared to their total number of outbound tourists.The focus of recent exploitation of China’s inbound tourism-generating countries should be 3-5 categories. |
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| Keywords: | inbound tourism travel capability market segmentation development strategy |
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