| 加强测绘营销 开拓测绘市场 |
| |
| 引用本文： | 桂世河.加强测绘营销 开拓测绘市场[J].地理信息世界,2001(1). |
| |
| 作者姓名： | 桂世河 |
| |
| 作者单位： | 武汉大学 武汉430079 |
| |
| 摘 要： | 测绘营销的各种表现不尽如人意 ,测绘单位面向市场要求得生存与发展 ,地理信息产业要获得进一步发展和升级 ,必然要求加强测绘营销。须采取的措施包括 :优化测绘营销环境 ,调节测绘生产经营机制、增强测绘学科与营销学科的渗透、加强教育界、学术界与测绘管理部门、生产单位在营销方面的交流与合作。
|
| 关 键 词： | 营销 测绘市场 测绘营销措施 |
Enhancing S/M Marketing and Opening Up S/M Markets |
| |
| Gui Shihe.Enhancing S/M Marketing and Opening Up S/M Markets[J].Geomatics World,2001(1). |
| |
| Authors: | Gui Shihe |
| |
| Abstract: | The S/M units must face the markets to fight for survival and development.In order to further develop and upgrade the G/I industries,marketing is the most important aspect.The measures to be adopted inchude the following:optimizing market environment;trarsforming operation mechanism;strengthening the infiltration between S/M and marketing disciplines, and enhanching the cooperation of the education and academic circles, the S/M management departmnts and productive units |
| |
| Keywords: | Marketing S/M market S/M marketing measure |
| 本文献已被 CNKI 等数据库收录！ |
|
