| 旅游资源市场价值提升的对策研究 |
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| 引用本文： | 颜玢岩.旅游资源市场价值提升的对策研究[J].云南地理环境研究,2006,18(1):30-34. |
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| 作者姓名： | 颜玢岩 |
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| 作者单位： | 山东财政学院,工商管理学院,山东,济南,250014 |
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| 摘 要： | 虽然近年来旅游业得到了长足的发展，但旅游资源还没有得到充分发掘，旅游产业的带动作用还没有得到充分发挥。提升旅游资源的市场价值，提高景点、景区档次，打响品牌，增强旅游企业核心竞争力显得尤为迫切。以科学合理地整合旅游资源为思路，预期可产生调整旅游产品结构、调整旅游企业规模、整合旅游资源的品牌形象、促进再就业、维护社会政治稳定、带动贫困地区脱贫致富和经济社会协调发展等效益。旅游资源市场价值的提升可通过对市场品牌信息共享、基础设施和生态环境共建、建立战略联盟和旅游企业的集团化发展等几种模式实现。
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| 关 键 词： | 旅游资源 市场价值提升 整合 |
| 文章编号： | 1001-7852(2006)01-0030-05 |
| 收稿时间： | 2005-06-12 |
| 修稿时间： | 2005-08-30 |
THE RESEARCH OF HOW TO ENHANCE THE MARKET VALUE OF TOURISM RESOURCES |
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| YAN Bin-yan.THE RESEARCH OF HOW TO ENHANCE THE MARKET VALUE OF TOURISM RESOURCES[J].Yunnan Geographic Environment Research,2006,18(1):30-34. |
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| Authors: | YAN Bin-yan |
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| Institution: | Shandong University of Finance, Jinan 250014,China |
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| Abstract: | The development of tourism is more and more rapid, but the development of tourism resources is not enough. To enhance the market value of tourism resources, to advance the grade of sight spot and scenic spot, to build up the core competition are very important. Tour Resources Integration is the right way to enhance the market value of tourism resources. It has many practice meanings , such as adjusting tour product structure, adjusting tour business enterprise scale, integrating the brand image of tour resources, promoting re-employment, maintaining the social political stability, bringing the poor region to escape poverty towards well-off conditions, arousing the demand of economic society moderate development and so on. Some Tour Resource Integrate modes such as sharing market brand information, joint development of the infrastructure and the ecosystem environment, building up the strategic alliance and the collectivizing development of the enterprises related with tour business are put into discussion. |
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| Keywords: | tour resources enhance market value integration |
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