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电子商务影响下的“淘宝村”乡村重构多维度分析——以湖北省十堰市郧西县下营村为例
引用本文:张英男,龙花楼,屠爽爽,李裕瑞,马历,戈大专.电子商务影响下的“淘宝村”乡村重构多维度分析——以湖北省十堰市郧西县下营村为例[J].地理科学,2019,39(6):947-956.
作者姓名:张英男  龙花楼  屠爽爽  李裕瑞  马历  戈大专
作者单位:中国科学院地理科学与资源研究所,北京100101;中国科学院大学资源与环境学院,北京100049;中国科学院区域可持续发展分析与模拟重点实验室,北京100101;中国科学院地理科学与资源研究所,北京100101;南宁师范大学北部湾环境演变与资源利用教育部重点实验室,广西南宁530001;中国科学院地理科学与资源研究所,北京100101;中国科学院区域可持续发展分析与模拟重点实验室,北京100101;南京师范大学地理科学学院,江苏南京,210023
基金项目:国家自然科学基金项目(41731286);中国博士后科学基金项目资助(2018M630197)
摘    要:以湖北省十堰市郧西县下营村为例,利用半结构式访谈、问卷调查并结合遥感影像解译与GIS可视化表达等方法对电子商务驱动下乡村经济、社会及空间重构进行刻画。研究表明:下营村由传统的农业主导转变为一、二、三产业融合发展的多元结构,并显露出生态化转向。社会空间趋向于就业高度非农化、治理主体多元化、公共服务健全化、生活方式现代化及交往空间虚拟化。农业生产空间逐步压缩,非农生产空间逐步扩张,生产-生态复合空间增加,居住空间呈现多功能化、集约化。产业基础、电商平台、物流设施、乡村精英、资源禀赋和政府支持为其转型与发展提供了初始引擎、资源支撑和外部支持。

关 键 词:电子商务  流空间  乡村重构  乡村振兴  多维度
收稿时间:2018-09-06
修稿时间:2018-12-17

A Multidimensional Analysis of Rural Restructuring Driven by E-commerce: A Case of Xiaying Village in Central China
Yingnan Zhang,Hualou Long,Shuangshuang Tu,Yurui Li,Li Ma,Dazhuan Ge.A Multidimensional Analysis of Rural Restructuring Driven by E-commerce: A Case of Xiaying Village in Central China[J].Scientia Geographica Sinica,2019,39(6):947-956.
Authors:Yingnan Zhang  Hualou Long  Shuangshuang Tu  Yurui Li  Li Ma  Dazhuan Ge
Abstract:In recent years, the boom of rural e-commerce in China has produced obvious effect on the morphology of economy, society and space in rural areas. Attempting to reveal the process and mechanism of rural restructuring driven by e-commerce, we applied semi-structural interview to depict and analyze the characteristics of this transition from the dimensions of economy, society and ecology. Moreover, we synthesized participatory rural appraisal and GIS techniques to map and quantitatively illustrate the spatial changes. Ultimately, the influential factors and characteristics of this pioneering undertaking were analyzed. The results showed dramatic changes in socio-economic morphology of Xiaying Village. Firstly, as for industrial mode, the pattern dominated by traditional agriculture has been transformed to that with a combination of the primary, secondary and tertiary industries. The industrial chain that integrates production, processing and selling has gradually formed, so that the industrial structure tends to be comprehensive and presents an ecological transition. Secondly, a growing number of young people who have become the mainstream of rural development get employed in non-agricultural industry, which indicates that rural e-commerce is an effective path for realizing situ urbanization. Rural e-commerce complicates the interest relationship among villagers and awakens their subject consciousness, thereby causing the increasing diversification of governance mainstream. In response, the trend of public service perfection, lifestyle modernization and social communication visualization becomes prominently. Thirdly, the element flows and their inherent physical movement resulted in the changes of their space carrier, concretely embodies in the gradual compression of agricultural production space and the intensive expansion of non-agricultural production space. Production-ecological compound space has experienced a sharp increase, and living space tends to be multifunctional and intensive. Fourthly, the industrial foundation of kallaite exploitation and processing plays a pivotal role in the process of rural restructuring in Xiaying Viallge. Besides, the e-commerce platform, logistics infrastructure, rural elites, resource endowments, as well as government support also function as the initial engine, resource support and external power. Finally, we analyzed the obstacles of rural restructuring and proposed some targeted countermeasures. Moreover, challenges and opportunities created by e-commerce for rural areas of inland and coastal areas were discussed, respectively.
Keywords:rural e-commerce  the space of flows  rural restructuring  rural vitalization  multidimensional analysis  
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