| 网上零售企业的空间组织研究——以"当当网"为例 |
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| 引用本文： | 汪明峰,卢姗.网上零售企业的空间组织研究——以"当当网"为例[J].地理研究,2011,30(6):965-976. |
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| 作者姓名： | 汪明峰 卢姗 |
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| 作者单位： | 华东师范大学中国现代城市研究中心,上海 200062 |
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| 基金项目： | 国家自然科学基金项目(40601028) |
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| 摘 要： | 零售商业活动及其空间组织历来是城市和经济地理学研究的重要主题之一.伴随着新的信息和通信技术的应用和普及,一种新的商业业态--网上购物,正在被越来越多的商家和消费者所接受.这一趋势对零售业的价值链、商业模式以及空间组织均产生了不可忽视的影响.本文试图通过对国内主要的电子商务企业之一"当当网"的研究,初步探讨网上零售企业的...
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| 关 键 词： | 电子商务 网上零售业 空间组织 当当网 |
| 收稿时间： | 2010-01-03 |
Exploring the spatial organization of online retailing: A case study of Dangdang.com |
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| WANG Ming-feng,LU Shan.Exploring the spatial organization of online retailing: A case study of Dangdang.com[J].Geographical Research,2011,30(6):965-976. |
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| Authors: | WANG Ming-feng LU Shan |
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| Institution: | Center for Modern Chinese City Studies, East China Normal University, Shanghai 200062, China |
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| Abstract: | Retail activities and their spatial organization have always been one of important research themes in urban/economic geography. With the popularity of the new advanced information and communication technologies, online shopping as a new form of retailing is increasingly being accepted by retailers and consumers. The impact of this trend on retail value chain, business models and spatial organization can not be ignored. These were a new area of study—the implications of the growing prosperity of e-commerce for the geographical patterns of consumption—which has been paid more and more attention by Western-based geographers. However, compared with high-speed expansion of online retailing, the emergent commerce remained a neglected area in geographical research in China. This paper attempts to carry out a preliminary study of spatial organization of online retail business and its influencing factors.We take a case of Dangdang.com which is one of the largest Chinese-language online retailers, and explore its spatial organization and spatial dynamics of market extension. The result reveals that the geographical factors play very important roles in the development of e-commerce. Three conclusions are drawn. First, just like previous technological innovations, the spatial expansion of online retail enterprise in China still follows the hierarchical path. Secondly, information infrastructure, fulfillment and logistics services, and payment methods are three major influencing factors of the development of online retailing. Furthermore, these conditions depend on the level of local economic development. Finally, at the macro level, the difference of spatial organization between online retailers and traditional retailers is not significant, and still subject to geographical factors. |
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| Keywords: | e-commerce online retailing spatial organization Dangdang com |
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