| 旅游购物心理成本与营销对策 |
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| 引用本文： | 唐文跃.旅游购物心理成本与营销对策[J].地理与地理信息科学,2002,18(3):83-85. |
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| 作者姓名： | 唐文跃 |
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| 作者单位： | 华南师范大学地理系,广东,广州,510631 |
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| 摘 要： | 该文论述旅游购物对促进游客的旅游消费、增加旅游目的地的旅游收入的重要意义。旅游者购买耐用消费品除了要承担较大的经济成本之外 ,还要克服较大的心理阻力 ,承担较大的心理成本。分析形成购物心理成本的主要因素 ,提出了降低旅游购物心理成本 ,促进旅游购物消费的营销措施。
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| 关 键 词： | 旅游 购物 心理成本 营销 |
| 文章编号： | 1001-8107(2002)03-0083-03 |
| 修稿时间： | 2002年1月4日 |
The Psychological Cost of Tourist Shopping and Marketing Tactics |
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| TANG Wen,yue.The Psychological Cost of Tourist Shopping and Marketing Tactics[J].Geography and Geo-Information Science,2002,18(3):83-85. |
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| Authors: | TANG Wen yue |
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| Abstract: | Tourist shopping plays a very important role in promoting tourist consumption and increasing tourism income of tourist destination. Apart from the biggish economic cost, tourists have to conquer psychological resistance and assume biggish psychological cost in purchasing of durable consumable. This essay analyses the main factors of forming psychological cost and puts forward some marketing tactics of reducing this kind of cost and increasing the shopping consumption of tourists. |
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| Keywords: | tourism shopping psychological cost marketing |
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