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MARKETIZATION OF GREEN FOOD RESOURCES INFOREST REGION OF THE CHANGBAI MOUNTAINS
作者姓名:XIAOYah
作者单位:InstituteofManagement,BeihuaUniuersity,Jilin132013,P.R.China
基金项目:Under the auspices of the Forestry Department of Jilin Province (No.08)
摘    要:The Changbai Mountains is rich in the resources of green food. At present, the low marketization of green food resources in the forest region of the Changbai Mountains becomes the bottleneck to restrict the benign development of its green food industry. With huge market demands at home and abroad, it is the urgent problem how to improve marketization process of green food resources and transfer the resources superiority into the market superiority in the region. According to the investigation, this paper analyzed the status quo and the cause of formation of low-marketization with the method of combining comparative research and practice research. It pointed out that necessary condition of marketization of green food resources in the forest region, such as strategy, economic environment, marketization allocation of sci-tech resources, etc. should be established. Furthermore, the concrete strategies of marketization of green food resources in the region such as market location, strategies of objective markets, combined strategy of marketing, etc. were advanced.

关 键 词:长白山  绿色食品  产业  区域经济  林业
收稿时间:12 October 2003

Marketization of green food resources in forest region of the Changbai Mountains
XIAOYah.MARKETIZATION OF GREEN FOOD RESOURCES INFOREST REGION OF THE CHANGBAI MOUNTAINS[J].Chinese Geographical Science,2004,14(2):186-191.
Authors:Xiao Yan
Institution:(1) Institute of Management, Beihua University, 132013 Jilin, P. R. China
Abstract:The Changbai Mountains is rich in the resources of green food. At present, the low marketization of green food resources in the forest region of the Changbai Mountains becomes the bottleneck to restrict the benign development of its green food industry. With huge market demands at home and abroad, it is the urgent problem how to improve marketization process of green food resources and transfer the resources superiority into the market superiority in the region. According to the investigation, this paper analyzed the status quo and the cause of formation of low-marketization with the method of combining comparative research and practice research. It pointed out that necessary condition of marketization of green food resources in the forest region, such as strategy, economic environment, marketization allocation of sci-tech resources, etc. should be established. Furthermore, the concrete strategies of marketization of green food resources in the region such as market location, strategies of objective markets, combined strategy of marketing, etc. were advanced.
Keywords:green food  industry  marketization  Changbai Mountains
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