| 食物景观对地方社会记忆的表征和塑造——以《舌尖上的中国》为例 |
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| 引用本文： | 于雯静,郭永锐,侯欣宜.食物景观对地方社会记忆的表征和塑造——以《舌尖上的中国》为例[J].热带地理,2021,41(3):495-504. |
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| 作者姓名： | 于雯静 郭永锐 侯欣宜 |
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| 作者单位： | 1.江苏师范大学 历史文化与旅游学院，江苏 徐州 221116;2.青岛大学 旅游与地理科学学院，山东 青岛 266071 |
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| 基金项目： | 国家自然科学基金：旅游社区社会资本的测度模型、演化机理及时空效应研究(41871126);江苏省研究生科研创新项目：特色美食对旅游目的地形象的构建作用研究(KYCX20_2407);国家级大学生创新创业训练计划项目：古镇旅游者原真性感知的分异化及其形成机理研究——以台儿庄和周庄为例(201910320040) |
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| 摘 要： | 以纪录片《舌尖上的中国》为数据来源，借助情感挖掘、语义网络分析以及扎根理论等方法探究食物景观对社会记忆的表征内容和塑造过程。研究结果表明：1）从情感分析结果来看，个体对食物景观的情感倾向总体呈现积极趋势，不同年龄、复杂的社会经历以及多元的社会角色是影响个体情感变化的重要因素，人们的情感认同形成了社会主流意识形态，并框定了社会记忆的发展方向；2）从个体对食物景观的认知诉求来看，食物味道、饮食文化以及家庭环境是个体内心最深刻的记忆点，人们通过各种与之相关的身体实践和仪式风俗构筑记忆空间；3）食物景观对社会记忆的表征内容具体区分为环境性记忆、功能性记忆和情感性记忆。其中，环境性记忆起基础性作用，功能性记忆是最主要的表征维度，情感性记忆占据主导地位，三者相互影响，相互促进。
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| 关 键 词： | 食物景观 社会记忆 社会认同 纪录片 内容分析法 《舌尖上的中国》 |
| 收稿时间： | 2020-08-24 |
Representation and Creation of Foodscape on Local Social Memory: A Case Study of A Bite of China |
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| Wenjing Yu,Yongrui Guo,Xinyi Hou.Representation and Creation of Foodscape on Local Social Memory: A Case Study of A Bite of China[J].Tropical Geography,2021,41(3):495-504. |
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| Authors: | Wenjing Yu Yongrui Guo Xinyi Hou |
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| Institution: | 1.School of History Culture and Tourism, Jiangsu Normal University, Xuzhou 221116, China;2.School of Tourism and Geography Science, Qingdao University, Qingdao 266071, China |
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| Abstract: | With the continuous collision of localization and globalization, the transmutation and development of local culture is constantly advancing. Ethnic and cultural borders are blurred, so that social memory is gradually lost. How to maintain the uniqueness of the destination is worth thinking about for destination marketing organizations. In this context, foodscape is deemed to establish the vivid branding image of the destination and plays a significant role in the process of creating social memory. With the rapid evolution of digital technology and mass media, the impact of videos is becoming increasingly obvious. Documentary is one of the most significant ways to save and share social memory, and its greatest feature is that it is drawn from the real living environment. A Bite of China ismore well-known compared with many other domestic and foreign food documentaries because of its strong humanistic spirituality. Thus, we use commentary and interview texts of A Bite of China as research materials. In this article, sentiment analysis, sematic network analysis, and ground theory are applied to analyze the video material, which aims to illustrate the representation and creation of foodscape on social memory. The main conclusions are summarized as follows: (1) In terms of the results of sentiment analysis, people mainly have a positive attitude toward daily food experience. The formation of social memory is based on people's self-awareness and emotional cognition. People's emotional identity forms the mainstream ideology of society and frames the development orientation of social memory. (2) According to the semantic network diagram, food taste, food culture, and family are the most significant in people's memory, which enrich the connotation of social memory. Moreover, from the perspective of time-space dimension, people can activate the path of retaining social memory and construct memorial space via ancient books, anecdotes, bodily practices, and memorial ceremonies; (3) Finally, the representation of foodscape on social memory is divided into three dimensions: environmental, functional, and emotional. First, as far as environmental memory is concerned, a specific food environment can evoke people's memory, which plays a basic role in the formation of social memory. Second, in terms of functional memory, food relies on various carriers with distinctive features, such as villages, classics, legends, customs, and folk songs, which can play social and cultural functions. Third, emotional memory emphasizes the symbolism and emotional value of food, which plays a leading role in the formation of social memory. Overall, the study reveals the mechanism of creation of foodscape on social memory. On the one hand, the research, particularly localized research, enlarges and enriches the study on food and memories. On the other hand, the role of mass media must be recognized. Additionally, destination marketing organizations ought to take active steps to create local foodscape for locals and tourists. |
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| Keywords: | foodscape social memory social identity documentary content analysis A Bite of China |
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