| 基于百度指数的长岛旅游网络关注度的时空演变研究 |
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| 引用本文： | 高晓莘,胡宇娜,刘晓华,马鑫涛,牛斌.基于百度指数的长岛旅游网络关注度的时空演变研究[J].海洋开发与管理,2022,39(6):42-46. |
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| 作者姓名： | 高晓莘 胡宇娜 刘晓华 马鑫涛 牛斌 |
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| 作者单位： | 鲁东大学商学院;北京师范大学知行书院;济南艺术学校 |
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| 基金项目： | 国家自然科学基金青年科学基金项目“海岛型目的地游客流动模式与环境约束下的旅游交通体系优化研究——以山东长岛为例”（41901171）. |
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| 摘 要： | 为促进长岛旅游业的可持续发展，文章基于百度指数收集2013-2019年长岛旅游网络关注度的数据，采用季节集中度指数和地理集中度指数分析长岛旅游网络关注度的时空演变特征及其影响因素，并提出建议。研究结果表明：长岛旅游网络关注度整体较高且呈上升趋势，季节性差异较大并与长岛旅游实际客流量的走势基本吻合，同时会因特殊事件等因素出现异常高峰；长岛旅游网络关注度的地区分布不均衡，主要分布在距离较近的城市、经济较发达的城市和内陆城市，但有趋于分散的发展潜力；长岛应大力发展旅游业和加大宣传力度，保持网络关注度、扩大影响力和提高知名度。
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| 关 键 词： | 旅游目的地 百度指数 网络关注度 海岛旅游 客流量 |
| 收稿时间： | 2021/9/27 0:00:00 |
| 修稿时间： | 2022/5/23 0:00:00 |
The Temporal and Spatial Evolution of Changdao Island Tourism Network Attention Based on Baidu Index |
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| Abstract: | In order to promote the sustainable development of Changdao Island tourism, this paper collected the data of Changdao Island tourism network attention from 2013 to 2019 based on Baidu Index, analyzed the temporal and spatial evolution characteristics and influencing factors of Changdao Island tourism network attention by using seasonal concentration index and geographical concentration index, and put forward some suggestions. The results showed that the overall attention of Changdao Island tourism network was high and showed an upward trend, with large seasonal differences, which was basically consistent with the trend of the actual passenger flow of Changdao Island tourism, and there would be abnormal peaks due to special events and other factors. The regional distribution of Changdao Island tourism network attention was uneven, mainly distributed in nearby cities, economically developed cities and inland cities, but it had decentralized development potential. Changdao Island should vigorously develop tourism and increase publicity, maintain online attention, expand influence and improve popularity. |
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