| 城市户外广告选址定位信息系统的构建 |
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| 引用本文： | 谢文君,韦玉春,杨群,李伟.城市户外广告选址定位信息系统的构建[J].测绘学院学报,2001(3). |
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| 作者姓名： | 谢文君 韦玉春 杨群 李伟 |
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| 作者单位： | 徐州师范大学城市与环境科学学院 江苏徐州221000
(谢文君)，南京师范大学地理科学学院 江苏南京210097
(韦玉春，杨群)，南京师范大学地理科学学院 江苏南京210097(李伟) |
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| 基金项目： | 地理信息科学江苏省重点实验室开放课题基金项目 ( 161110 30 0 1) |
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| 摘 要： | 分析了我国城市户外广告的发展和管理现状 ,指出了建立城市户外广告选址定位信息系统的重要性和必要性 ,通过对影响城市户外广告选址定位因素的分析 ,提出了构建城市户外广告选址定位信息系统的思路、系统功能和系统构建框架。
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| 关 键 词： | 地理信息系统 户外广告 选址定位 |
Construction of Urban Outdoor Advertisement Site-selecting and Positioning Information System |
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| XIE Wen-jun ,WEI Yu-chun ,YANG Qun ,Li Wei.Construction of Urban Outdoor Advertisement Site-selecting and Positioning Information System[J].Journal of Institute of Surveying and Mapping,2001(3). |
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| Authors: | XIE Wen-jun WEI Yu-chun YANG Qun Li Wei |
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| Institution: | XIE Wen-jun 1,WEI Yu-chun 2,YANG Qun 2,Li Wei 2 |
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| Abstract: | The development and present management of urban outdoor advertisement in our country are analysed and the importance and necessity of the construction of site selecting and positioning information system for urban outdoor advertisement are pointed out. The thoughts of construction of the outdoor advertisement site selecting and positioning information system , the function and the framework of the system are suggested in this paper by analysis of the factors which have bearings on the outdoor advertisement site selecting and positioning. |
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| Keywords: | GIS outdoor advertisement site selecting and positioning |
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