Family ties,preconceived images and trust: How local community defines market collaboration in the Dutch fish chain |
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| Institution: | 2. Australian Forest Operations Research Alliance, University of the Sunshine Coast, Sippy Downs, QLD, Australia;1. Saint Luke''s Mid America Heart Institute, Kansas City, MO;2. University of Missouri–Kansas City, Kansas City, MO;3. Section of Cardiovascular Medicine and the Robert Wood Johnson Clinical Scholars Program, Department of Medicine, the Section of Health Policy and Administration, Department of Epidemiology and Public Health, Yale University School of Medicine, New Haven, CT;4. Center for Outcomes Research and Evaluation, Yale New Haven Hospital, New Haven, CT;5. Duke Clinical Research Institute, Duke University School of Medicine, Durham, NC;6. Department of Medicine, Duke University School of Medicine, Durham, NC;7. Veterans Affairs Ann Arbor Health Services Research & Development Center of Excellence, Ann Arbor, MI;8. Division of Cardiovascular Medicine, University of Michigan, Ann Arbor, MI |
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| Abstract: | Vertical chain collaboration is a strategy for customers’ value creation. However, Dutch fishermen are hardly participating in integrated value chains. While supply chain literature describes factors that contribute to successful chain partnerships, scarce research has been done on the dynamics of the sociocultural context for chain collaboration.In 10 semi-structured interviews, representatives of supply chain parties were asked for their perceptions on chain collaboration, trust, and the role of the local community. The interviews were directed at obtaining so-called ‘tacit’ knowledge, the non-spoken codified truths of social networks. Without generalizing, this research provides benchmarks to monitor how the different domains, laid out in this study, impact chain collaboration: community values, network participation and company competences. An overview is given of socio-economic factors blocking and enhancing chain collaboration at company and community level. Factors such as the strong bonding of family with business in tightly knit networks, a high level of social control, entrepreneurial autonomy, and loyalty as community norm hamper collaboration within the supply chain.Respondents’ discourse demonstrates that cultural codes and identity form the very core of the entrepreneur, driving rather than ‘embedding’ economic behavior. Kinship, religion and peer pressure determine ‘windows on the world’ when engaging in chain collaboration. Consequently, any analysis of economics that does not integrate sociological and psychological methodology is flawed from the outset. |
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| Keywords: | Collaboration Networks Social factors Trust Value chain |
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