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Visitors' awareness of ICZM and WTP for beach preservation in four European Mediterranean regions
Institution:1. University of Bologna, School of Economics, Management and Statistics, Piazza Scaravilli 2, 40126 Bologna, Italy;2. University of Bournemouth, Faculty of Management, Talbot Campus, Poole, BH 125BB Dorset, UK;3. National Agricultural Research Foundation, Fisheries Research Institute (FRI), Nea Peramos, Kavala, Greece;4. University of Genoa, Department of Architectural Science (DSA), Genoa, Italy;5. University of Tuscia, Department of Ecology and Biology (DEB), Viterbo, Italy;6. UMR 5474 LAMETA, Université Paul Valéry (UPVM), F-34000 Montpellier, France;7. UMR 5474 LAMETA, Université de Montpellier (UM), F-34000 Montpellier, France;8. University of Genoa, Department of Earth Science Environment and Life (DISTAV), Genoa, Italy;1. University of the West of England, Bristol, Frenchay Campus, Coldharbour Ln, Bristol BS16 1QY, UK;2. Black & Veatch, 38 City Road, Chester CH1 3AE, UK;1. University of Western Macedonia, Department of Mechanical Engineering, 50100 Kozani, Greece;2. National Technical University of Athens, School of Mining and Metallurgical Engineering, Zografou Campus, 15780 Athens, Greece;3. Forschungszentrum Küste, Merkurstraße 11, 30419 Hannover, Germany;4. Department of Marine Sciences, School of Environment, University of the Aegean, University Hill, Mitilene 81100, Greece;5. Hellenic Center for Marine Research, Anavyssos, Greece;6. Agricultural University of Athens, Department of Agricultural Economics, Athens, Greece;1. Department of Geography, University of the Aegean, University Hill, 81100, Mytilene, Greece;2. Coastal & Maritime Research Lab, Institute of Applied & Computational Mathematics, Foundation for Research & Technology-Hellas, Greece
Abstract:This paper discusses the results of a multi-country survey about private stakeholders' contribution to coastal preservation. It was conducted in four coastal sites of Greece, Italy and France, in order to collect information about beach visitors' perception of Integrated Coastal Zone Management (ICZM) and their willingness to pay (WTP) for beach preservation, intended here as defence from erosion. In order to find out whether ICZM perception is a determinant of WTP, regression analysis is applied. Results show that in these sites respondents have a low level of information about the nature of ICZM, despite local authorities having implemented some ICZM strategies for preserving the coast. Nevertheless, those who are informed about ICZM have a higher probability of paying for beach preservation. This suggests to policymakers that promoting public awareness about ICZM may increase the probability of paying. Finally, some categories of visitors, such as women and young and middle-aged people, have a higher probability of paying than men and older people, thus suggesting a more sensitive attitude to beach preservation. Therefore, policy-makers should also pay attention to the categories of visitors less likely to pay.
Keywords:Sustainable tourism  ICZM  CVM  Mediterranean coastal areas  Beach preservation
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