Development of new store types: the role of convenience stores in Japan |
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Authors: | Akinobu Terasaka |
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Institution: | (1) Ryutsu Keizai University, Japan |
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Abstract: | Since the early 1980's the number of retail shops has declined, while the real volume of retail sales has increased in Japan.
The MITI introduced the convenience store from the United States as a new retail type for modernizing small stores in the
early 1970's. Curiously, it has seen a significant increase, and now accounts for over 50 000 units nation wide. It has developed
not only in urban area but also in rural area. Various location types are seen. It enters into a phase of hard competition
between stores. Many traditional small individual retail shops run into closure with the apparition of the convenience store.
The convenience store fitted the contemporary life style by extending business hours and an adequate marketing strategy. It
sells time and merchandise conveniences for consumers introducing sophisticated management and logistics systems by POS and
EOS.
This revised version was published online in July 2006 with corrections to the Cover Date. |
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Keywords: | convenience store EOS (Electronic-ordering-systems) innovation POS (point-of-sales) Seven-Eleven Japan sophisticated management |
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