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ANALYSIS ON AGRICULTRUAL INFORMATION DEMAND——Case of Jilin Province
作者姓名:ZHANG  Hui-min  JIANG  Hui-ming
作者单位:[1]Northeast Institute of Geography and Agricultural Ecology, Chinese Academy of Sciences, Changchun 130012, P. R. China [2]Managerial College, Jilin Agricultural University, Changchun 130118, P. R. China
基金项目:Under the auspices of the Key Innovation Project Engineering of CAS (KZCX 1-SW- 19)
摘    要:With the rapid development of agricultural informalization in the world, the demand of agricultural information has been a focus in the international agriculture and information fields. Based on the investigation, this paper presented the four characteristics of the demand of agricultural information in China, includingregionality, seasonality, great potential demand and variation in kind and level. The factors infuencing the demand of agricultural information were analyzed by the Optimized Less Square (OLS) method. The result shows that, of all factors influcing agricultural information demand, the most important one is economy, the second is facility of information pass, and knowledge and education of user, credit of agricultural information service system and production situation follow. Taking Jilin Province as an example, this article also elaborated the agricultural information demand status, and deduced the regression model of agricultural information demand and verified it by the survey in rural Jilin.

关 键 词:吉林  农业信息化建设  农业生产  农业地理学
文章编号:1002-0063(2005)03-0281-07
收稿时间:2005-04-20

Analysis on agricultrual information demand
ZHANG Hui-min JIANG Hui-ming.Analysis on agricultrual information demand[J].Chinese Geographical Science,2005,15(3):281-287.
Authors:Zhang Hui-min  Jiang Hui-ming
Institution:1.Northeast Institute of Geography and Agricultural Ecology,Chinese Academy of Sciences,Changchun,P. R. China;2.Managerial College,Jilin Agricultural University,Changchun,P. R. China
Abstract:With the rapid development of agricultural informalization in the world, the demand of agricultural information has been a focus in the international agriculture and information fields. Based on the investigation, this paper presented the four characteristics of the demand of agricultural information in China, including regionality, seasonality, great potential demand and variation in kind and level. The factors influencing the demand of agricultural information were analyzed by the Optimized Less Square (OLS) method. The result shows that, of all factors influcing agricultural information demand, the most important one is economy, the second is facility of information pass, and knowledge and education of user, credit of agricultural information service system and production situation follow. Taking Jilin Province as an example, this article also elaborated the agricultural information demand status, and deduced the regression model of agricultural information demand and verified it by the survey in rural Jilin.
Keywords:agricultural information demand  agricultural information service system  Jilin Province
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