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| 古镇旅游地居民旅游影响感知对支持旅游开发的影响 | |
| 引用本文： | 郭安禧,郭英之,梁丽芳,王红兵.古镇旅游地居民旅游影响感知对支持旅游开发的影响[J].世界地理研究,2019,28(6):178-188. |
| 作者姓名： | 郭安禧 郭英之 梁丽芳 王红兵 |
| 作者单位： | 上海商学院酒店管理学院，上海 201400 复旦大学旅游学系，上海 200433 上海师范大学生命科学学院，上海 200243 |
| 基金项目： | 国家自然科学基金项目(71373054);上海市科委项目(18DZ1204703);上海商学院启明星项目(18KYPQMX-01);上商学者项目(16-11051) |
| 摘 要： | 居民是否支持旅游开发关系到当地旅游业的长期成功和可持续发展。基于态度冲突理论和社会交换理论，本研究以浙江省乌镇 458位居民为样本，以消极旅游影响感知为中介和信任旅游开发公司为调节，实证考察了积极旅游影响感知对居民支持旅游开发的影响。研究结果表明：积极旅游影响感知和消极旅游影响感知不是无关的平行构建，前者对后者具有显著弱化作用；消极旅游影响感知部分中介积极旅游影响感知与居民支持旅游开发的关系，以直接影响为判断依据会低估积极旅游影响感知对居民支持旅游开发的影响；信任旅游开发公司正向调节消极旅游影响感知与居民支持旅游开发的负向关系。研究结论对明晰居民支持旅游开发的形成机制、获取居民对旅游开发的更大支持等具有重要意义。 |
| 关 键 词： | 旅游影响感知 支持旅游开发 信任 态度冲突理论 社会交换理论 |
| 收稿时间： | 2018-08-07 |
| 修稿时间： | 2018-10-09 |
Influence of residents' tourism impact perception on support for tourism development in ancient towns ——Based on the moderating role of trusting in tourism development company |
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| Anxi GUO,Yingzhi GUO,Lifang LIANG,Hongbing WANG.Influence of residents' tourism impact perception on support for tourism development in ancient towns ——Based on the moderating role of trusting in tourism development company[J].World Regional Studies,2019,28(6):178-188. | |
| Authors: | Anxi GUO Yingzhi GUO Lifang LIANG Hongbing WANG |
| Institution: | School of Hospitality Management, Shanghai Business School, Shanghai 201400, China Department of Tourism, Fudan University, Shanghai 200433, China College of Life Sciences, Shanghai Normal University, Shanghai 200243, China |
| Abstract: | Whether local residents support tourism development is related to the longterm success and sustainable development of the Local tourism industry. Based on the attitude conflict theory and social exchange theory, this study is based on a sample of 458 local residents in Wuzhen, Zhejiang Province, taking negative tourism impact perception as the mediating variable and trusting in tourism development company as moderating variable. The study investigates the influence of positive tourism impact perception on the residents' support for tourism development. The results show that: positive and negative tourism impact perception are not unrelated parallel constructs, and the former has a significant weakening effect on the latter. Negative tourism impact perception is partly mediated by the relationship between positive tourism impact perception and residents' support for tourism development, with direct effect as judgment basis, which would underestimate the impact of positive tourism impact perception on residents' support for tourism development. Trusting in tourism development company positively moderates the negative correlation between negative tourism impact perception and residents' support for tourism development. The research findings is of great significance for clarifying the formation mechanism of residents'support for tourism development and winning the residents'support for local tourism development. |
| Keywords: | tourism impact perception support for tourism development trust attitude conflict theory social exchange theory |
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