| 苏州水乡古镇旅游形象定位研究——以部分水乡古镇为例 |
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| 引用本文： | 李东和,张捷,卢松,钟静.苏州水乡古镇旅游形象定位研究——以部分水乡古镇为例[J].地域研究与开发,2007,26(2):81-85. |
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| 作者姓名： | 李东和 张捷 卢松 钟静 |
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| 作者单位： | 1. 南京大学,地理与海洋科学学院,南京,210093;安徽大学,工商管理学院旅游管理系,合肥,230039
2. 南京大学,地理与海洋科学学院,南京,210093 |
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| 基金项目： | 国家自然科学基金
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安徽省高校青年教师科研项目 |
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| 摘 要： | 古镇旅游是当今旅游市场的新宠,苏州市水乡古镇众多,特色各异,为其水乡古镇旅游发展奠定了良好的资源基础.然而,基于水乡古镇旅游产品的趋同性,使得苏州水乡古镇在旅游业发展中竞争十分激烈,旅游形象战略成为各水乡古镇旅游业可持续发展的重要战略之一.文章从苏州各水乡古镇的旅游形象宣传口号出发,对部分水乡古镇旅游形象定位进行了对比分析,在此基础上,确定了苏州水乡古镇旅游形象定位的原则,提出旅游形象定位的建议,以期促进其旅游业的协调和可持续发展.
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| 关 键 词： | 水乡古镇 旅游形象 定位 苏州市 |
| 文章编号： | 1003-2363（2007）02-0081-05 |
| 修稿时间： | 2005-10-202006-01-11 |
A Study on Tourism Image Positioning of Ancient Water Towns in Suzhou City——Take Some Ancient Water Towns as Examples |
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| LI Dong-he,ZHANG Jie,LU Song,ZHONG Jing.A Study on Tourism Image Positioning of Ancient Water Towns in Suzhou City——Take Some Ancient Water Towns as Examples[J].Areal Research and Development,2007,26(2):81-85. |
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| Authors: | LI Dong-he ZHANG Jie LU Song ZHONG Jing |
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| Institution: | 1. School of Geographic and Oceanographic Sciences, Nanjing University, Nanjing 210093, China ; 2. Department of Tourism Management ,Anhui University, Hefei 230039, China |
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| Abstract: | Ancient towns tourism is a favorite product in modern tourists market. Suzhou City is abundant of ancient water towns with various characteristics, therefore, found a favorable resources foundation for the tourism development in these towns. However, due to the homogeneity in tourism product in ancient water towns, strong competitions between them are inevitable. Tourism resort image strategy is one of the important strategies for boosting the sustainable tourism development in ancient water towns in Suzhou City. Based on the tourism resort image slogans of ancient water towns, a comparative study on image positioning of ancient water towns in Suzhou City is conducted. Also, some principles and suggestions for the image positioning of ancient water towns in Suzhou City are proposed. The main objective of this paper is to promote the harmonious and sustainable tourism development of ancient water towns in Suzhou City. |
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| Keywords: | ancient water towns tourist resort image positioning Suzhou City |
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